Marketing
MKT · 37 courses
- Courses
- 37
- Professors
- 58
- Sections
- 660
- Active
- 1995–2026
- Sections this term
- 11
Professors (58)
- Abigail Torres Rico (6)
- Atefeh Yazdanparast Ardestani (22)
- Ayan Ghosh Dastidar (15)
- Barbara Finer (2)
- Barbara J. Bigelow (2)
- Carlos Rodriguez (15)
- Chris G. Thompson (5)
- Christian J. Delaunay (3)
- David A. Jordan (1)
- Denise D. John (1)
- Donald K. Macintyre (2)
- Donna M. Gallo (3)
- Edmund L. Clark (1)
- Ella Karat (3)
- Emilee A. Cocuzzo (2)
- Golshad Parsimoghadam (3)
- Irene T. Houle (22)
- Jennifer Mitchell (5)
- Jisoo Park (She/Her) (4)
- John D. Boldt (2)
- John H. Friar (15)
- John M. Mollica (8)
- John S. Mitchell (1)
- John Y. Ding (10)
- Josie Zhou (3)
- Junhong Wang (4)
- Keith Coulter (154)
- Kenneth J. Parker (1)
- Kenneth Preiss (6)
- Kristin L. Rainey (1)
- Laura Burgess (6)
- Lauren M. Kendzierski (1)
- Lawrence C. Norman (1)
- Lin B. Boldt (16)
- Mark F. Gefteas (25)
- Mary Ellen Morris (1)
- Michael A. Lewis (6)
- Michael J. Barone (1)
- Minji Jung (14)
- Nicole M. Hall (1)
- Olamide Olajuwon-Ige (6)
- Ozlem Hesapci Karaca (6)
- Paul M. Case (4)
- Paul R. Bailey (1)
- Pilsik Choi (24)
- Pooja A. Ramankutty (2)
- Raymond Liu (1)
- Robert C. Fink (2)
- Robert M. Prior (1)
- Robin Chase (28)
- Ronald W. Reidy (7)
- Subramanian Balachander (16)
- Thomas A. Herald (1)
- Thomas J. Murphy (107)
- Tim F. Hally (3)
- Will G. O'Brien (1)
- William F. Mosher (1)
- Yue Gao (She/Her) (1)
Offerings by year Fall, Spring, Summer, Intersession
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2026 | 82% full: 242 enrolled of 296 seats across 11 sections | No data for this term | No data for this term | No data for this term |
| 2025 | 80% full: 300 enrolled of 377 seats across 15 sections | 75% full: 236 enrolled of 315 seats across 13 sections | 25% full: 1 enrolled of 4 seats across 4 sections | Not offered |
| 2024 | 84% full: 368 enrolled of 440 seats across 16 sections | 92% full: 368 enrolled of 400 seats across 19 sections | 100% full: 3 enrolled of 3 seats across 3 sections | Not offered |
| 2023 | 82% full: 375 enrolled of 456 seats across 15 sections | 90% full: 310 enrolled of 345 seats across 12 sections | 47% full: 18 enrolled of 38 seats across 5 sections | Not offered |
| 2022 | 88% full: 381 enrolled of 434 seats across 13 sections | 85% full: 343 enrolled of 403 seats across 13 sections | 42% full: 15 enrolled of 36 seats across 3 sections | Not offered |
| 2021 | 73% full: 290 enrolled of 398 seats across 14 sections | 82% full: 269 enrolled of 330 seats across 12 sections | 47% full: 15 enrolled of 32 seats across 3 sections | Not offered |
| 2020 | 67% full: 160 enrolled of 240 seats across 8 sections | 72% full: 162 enrolled of 225 seats across 8 sections | 43% full: 13 enrolled of 30 seats across 1 section | Not offered |
| 2019 | 58% full: 81 enrolled of 140 seats across 6 sections | 87% full: 155 enrolled of 178 seats across 7 sections | 33% full: 10 enrolled of 30 seats across 1 section | No data for this term |
| 2018 | 48% full: 82 enrolled of 171 seats across 8 sections | 53% full: 72 enrolled of 136 seats across 8 sections | 48% full: 12 enrolled of 25 seats across 1 section | No data for this term |
| 2017 | 53% full: 61 enrolled of 115 seats across 5 sections | 64% full: 105 enrolled of 165 seats across 7 sections | Not offered | Not offered |
| 2016 | 56% full: 95 enrolled of 170 seats across 5 sections | 62% full: 59 enrolled of 95 seats across 6 sections | 20% full: 1 enrolled of 5 seats across 1 section | No data for this term |
| 2015 | 53% full: 90 enrolled of 170 seats across 6 sections | 61% full: 99 enrolled of 162 seats across 6 sections | 67% full: 59 enrolled of 88 seats across 3 sections | No data for this term |
| 2014 | 72% full: 94 enrolled of 131 seats across 5 sections | 72% full: 118 enrolled of 163 seats across 8 sections | 51% full: 31 enrolled of 61 seats across 3 sections | No data for this term |
| 2013 | 75% full: 123 enrolled of 163 seats across 8 sections | 65% full: 123 enrolled of 190 seats across 6 sections | 86% full: 54 enrolled of 63 seats across 5 sections | No data for this term |
| 2012 | 75% full: 126 enrolled of 167 seats across 8 sections | 72% full: 180 enrolled of 250 seats across 10 sections | 66% full: 21 enrolled of 32 seats across 3 sections | No data for this term |
| 2011 | 72% full: 123 enrolled of 172 seats across 8 sections | 56% full: 131 enrolled of 233 seats across 11 sections | 33% full: 10 enrolled of 30 seats across 1 section | No data for this term |
| 2010 | 64% full: 109 enrolled of 171 seats across 7 sections | 67% full: 157 enrolled of 235 seats across 11 sections | 78% full: 25 enrolled of 32 seats across 4 sections | No data for this term |
| 2009 | 66% full: 119 enrolled of 180 seats across 7 sections | 69% full: 175 enrolled of 252 seats across 12 sections | 46% full: 29 enrolled of 63 seats across 6 sections | No data for this term |
| 2008 | 67% full: 101 enrolled of 150 seats across 7 sections | 73% full: 95 enrolled of 131 seats across 5 sections | 31% full: 28 enrolled of 91 seats across 5 sections | No data for this term |
| 2007 | 61% full: 131 enrolled of 214 seats across 10 sections | 63% full: 90 enrolled of 143 seats across 6 sections | 32% full: 20 enrolled of 62 seats across 4 sections | No data for this term |
| 2006 | 59% full: 82 enrolled of 140 seats across 6 sections | 64% full: 122 enrolled of 190 seats across 8 sections | 25% full: 20 enrolled of 80 seats across 5 sections | No data for this term |
| 2005 | 78% full: 101 enrolled of 130 seats across 5 sections | 55% full: 105 enrolled of 190 seats across 7 sections | 29% full: 20 enrolled of 70 seats across 4 sections | No data for this term |
| 2004 | 77% full: 184 enrolled of 240 seats across 10 sections | 65% full: 183 enrolled of 280 seats across 16 sections | 59% full: 53 enrolled of 90 seats across 3 sections | No data for this term |
| 2003 | 87% full: 201 enrolled of 230 seats across 10 sections | 68% full: 130 enrolled of 190 seats across 13 sections | 23% full: 9 enrolled of 40 seats across 2 sections | No data for this term |
| 2002 | 53% full: 116 enrolled of 220 seats across 8 sections | 68% full: 102 enrolled of 150 seats across 7 sections | 50% full: 30 enrolled of 60 seats across 4 sections | No data for this term |
| 2001 | 40% full: 108 enrolled of 270 seats across 11 sections | 59% full: 101 enrolled of 170 seats across 6 sections | 27% full: 20 enrolled of 75 seats across 4 sections | No data for this term |
| 2000 | 48% full: 91 enrolled of 190 seats across 8 sections | 41% full: 74 enrolled of 180 seats across 7 sections | 40% full: 24 enrolled of 60 seats across 3 sections | No data for this term |
| 1999 | 55% full: 110 enrolled of 200 seats across 8 sections | 55% full: 110 enrolled of 200 seats across 7 sections | 14% full: 7 enrolled of 50 seats across 2 sections | No data for this term |
| 1998 | 47% full: 94 enrolled of 200 seats across 6 sections | 41% full: 65 enrolled of 160 seats across 7 sections | 11% full: 8 enrolled of 70 seats across 5 sections | No data for this term |
| 1997 | 48% full: 126 enrolled of 260 seats across 7 sections | 33% full: 101 enrolled of 310 seats across 8 sections | 7% full: 11 enrolled of 160 seats across 3 sections | No data for this term |
| 1996 | 60% full: 102 enrolled of 170 seats across 4 sections | 39% full: 160 enrolled of 415 seats across 10 sections | 45% full: 67 enrolled of 150 seats across 6 sections | No data for this term |
| 1995 | 52% full: 89 enrolled of 170 seats across 4 sections | 46% full: 132 enrolled of 285 seats across 6 sections | 29% full: 76 enrolled of 265 seats across 6 sections | No data for this term |
| 1994 | No data for this term | No data for this term | 55% full: 61 enrolled of 110 seats across 3 sections | No data for this term |
| 1993 | No data for this term | No data for this term | No data for this term | No data for this term |
Below 50% full 50–74% full 75–99% full At or over capacity No capacity recorded Not offered No data for term
| Code | Title | Credits | Terms | Last offered |
|---|---|---|---|---|
| MKT230 | PRINCIPLES OF MARKETING | 1 | 11 since 2021 | Fall 2026 |
| MKT231 | MARKETING RESEARCH | 1 | 9 since 2021 | Fall 2026 |
| MKT237 | BRANDING CONCEPTS & PRINCIPLES | 1 | 9 since 2021 | Fall 2026 |
| MKT238 | DIGITAL MARKETING | 1 | 10 since 2021 | Fall 2026 |
| MKT298 | INTERNSHIP | 2 | 15 since 2017 | Fall 2026 |
| MKT4400 | MARKETING MANAGEMENT | 1 | 58 since 1995 | Fall 2026 |
| MKT5487 | SUSTAINABILITY MARKETING | 1 | 19 since 2011 | Fall 2026 |
| MKT5488 | INTERNET & SOCIAL MEDIA MKTING | 1 | 12 since 2015 | Fall 2026 |
| MKT5495 | DIGITAL MARKETING ANALYTICS | 1 | 17 since 2018 | Fall 2026 |
| MKT234 | CONSUMER BEHAVIOR | 1 | 2 since 2022 | Spring 2026 |
| MKT299 | DS: MARKETING A VENTURE | 1 | 7 since 2020 | Spring 2026 |
| MKT5401 | MARKETING RESEARCH & ANALYSIS | 1 | 36 since 1995 | Spring 2026 |
| MKT5486 | BRANDING STRATEGIES | 1 | 28 since 2007 | Fall 2025 |
| MKT297 | MARKETING HONORS RESEARCH | 1 | 1 since 2025 | Spring 2025 |
| MKT5910 | DR: EXPRIMENTL RESEARCH DESIGN | 1.5 | 44 since 1995 | Spring 2025 |
| MKT5407 | SERVICES MARKETING | 1 | 19 since 1999 | Summer 2019 |
| MKT5490 | MARKETING CONSULTING PROJECT | 1 | 2 since 2017 | Spring 2018 |
| MKT5900 | SP:DIGITAL MARKETING ANALYTICS | 2 | 21 since 1995 | Fall 2016 |
| MKT4402 | MARKETING STRATEGY | 0.5 | 27 since 2001 | Spring 2016 |
| MKT5406 | MARKET PRICING | 1 | 13 since 1999 | Fall 2015 |
| MKT5482 | INTERNATIONAL MARKETING | 1 | 23 since 1996 | Fall 2015 |
| MKT5402 | CONSUMER & IND. BUYER BEHAVIOR | 1 | 18 since 1995 | Spring 2015 |
| MKT5410 | DIRECTED RESEARCH | 1 | 26 since 1996 | Summer 2013 |
| MKT5405 | BUSINESS TO BUSINESS MARKETING | 1 | 16 since 1995 | Spring 2013 |
| MKT3401 | MARKETING MGMT WAIVED | 0.5 | 18 since 2001 | Fall 2012 |
| MKT3900 | MKT ELEC - ADV & COMM | 1 | 1 since 2012 | Fall 2012 |
| MKT5403 | ADVERTISING AND PROMOTION | 1 | 14 since 1997 | Spring 2011 |
| MKT5485 | PERSONAL SELLING | 0.5 | 4 since 2004 | Summer 2010 |
| MKT5498 | PRODUCT STRATEGY | 1 | 2 since 2008 | Fall 2009 |
| MKT3400 | MARKETING MANAGEMENT WAIVED | 1 | 21 since 1995 | Spring 2007 |
| MKT3402 | MKT STRAT & SIMULATION WAIVED | 0.5 | 2 since 2004 | Spring 2005 |
| MKT4401 | MARKETING MANAGEMENT | 0.5 | 8 since 2001 | Spring 2005 |
| MKT5484 | APPLIED INTERNATIONAL MKTG | 0.5 | 1 since 2003 | Fall 2003 |
| MKT5409 | MARKETING MODELS | 1 | 1 since 2002 | Summer 2002 |
| MKT5408 | MARKETING STRATEGY | 1 | 2 since 1998 | Fall 2000 |
| MKT5494 | PRODUCT MANAGEMENT | 1 | 4 since 1996 | Spring 1999 |
| MKT5404 | SALES AND SALES MANAGEMENT | 1 | 1 since 1998 | Fall 1998 |