Section information text: The overarching objective of the strategic marketing process is to meet the specific needs of specific customer groups in a manner that is superior to the competition, and within the framework of enduring, profitable relationships. Strategy formulation includes identifying competitive advantages, segmenting the market, choosing which segments to target, and determining how to position one's products within those chosen segments. Depending upon such factors as market attractiveness and competitive position, the firm may elect to implement strategies that are "offensive" or "defensive" in nature. This course employs a combination of online exercises, case analyses, lectures, discussions, and a simulation to examine both the theory and practice of strategy formulation. Open to MBA and MSF students only.
Sections offered by academic year and season, with estimated offering chances for future years above the divider
Year
Fall
Spring
Summer
Intersession
2030
7%2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018.
7%2030 Spring: 7% chance, medium confidence. Offered in 0 of 9 spring terms since 2018.
7%2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018.
8%2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020.
2029
6%2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017.
6%2029 Spring: 6% chance, medium confidence. Offered in 0 of 10 spring terms since 2017.
6%2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017.
7%2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2028
5%2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016.
7%2028 Spring: 7% chance, medium confidence. Offered in 1 of 11 spring terms since 2016.
5%2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016.
7%2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2027
5%2027 Fall: 5% chance, high confidence. Offered in 0 of 12 fall terms since 2015.
7%2027 Spring: 7% chance, high confidence. Offered in 1 of 12 spring terms since 2015.
5%2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015.
6%2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2016
Not offered
11 section
Not offered
n/aNo data for this term
2015
Not offered
Not offered
Not offered
n/aNo data for this term
2014
Not offered
11 section
Not offered
n/aNo data for this term
2013
11 section
11 section
Not offered
n/aNo data for this term
2012
11 section
11 section
Not offered
n/aNo data for this term
2011
11 section
11 section
Not offered
n/aNo data for this term
2010
11 section
11 section
Not offered
n/aNo data for this term
2009
11 section
11 section
Not offered
n/aNo data for this term
2008
11 section
11 section
Not offered
n/aNo data for this term
2007
11 section
11 section
Not offered
n/aNo data for this term
2006
11 section
11 section
Not offered
n/aNo data for this term
ForecastUnder 15%15–39%40–69%70–89%90%+Not enough history
Fall Spring Summer Intersession Darker means more sectionsNot offeredNo data for term
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a
cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first
Thu, 6:00 PM–9:00 PMCarlson Hall CH231201620082007200620062005-1+1 moreAlso offered in Fall 2004
Tue, 6:00 PM–9:00 PMGraduate Management Center201220112010200920052005-2+3 moreAlso offered in Spring 2004, Fall 2003, Fall 2002
Mon, 6:00 PM–9:00 PMCarlson Hall CH231201120102004-220032001-2