MKT5410

DIRECTED RESEARCH

Also listed under 23 other titles

DIR RES - GLOBAL MARKETING
DIR RES - MARKETING RESEARCH
DIR RES - SERVICES MARKETING
DIR RES- MARKETING INTERN
DIRECTED RESEARCH- MARKETING
DIR RES -MKTG/GLOBAL MGMT
DIR RES- BEHAVIORAL PRICING
DIR RES- POLITICAL ADVERTISING
DIR RES- MKT BUSINESS PLAN
D.R.-CONSUMER EXTERNAL INFLUEN
DIR RES - MIDDLE MANAGERS
DIRECTED RESEARCH - MARKETING
DIR RES - BUSINESS MARKETING
DR-MKT STRAT/ENVIRONMENT MGMT
DR - CHANNEL STRATEGIES
DR - SERVICES MARKETING
DIR RES - MARKETING
DIR RES - GLOBAL BRANDING
DIR RES - MARKET PRICING
DIR.RES. - MARKET PRICING
DIR.RES. -HI TECH MARKETING
DIR.RES. - PRODUCT MGMT
DIR.RES. -INTERNET MARKETING

Department: Marketing
Terms offered: 26
Data refreshed: Sep 29, 2026

Syllabi

Offering history & forecast 2003–2013

Forecast

1996

2013

Sections offered by academic year and season, with estimated offering chances for future years above the divider
Year	Fall	Spring	Summer	Intersession
2030	2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018.	2030 Spring: 7% chance, medium confidence. Offered in 0 of 9 spring terms since 2018.	2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018.	2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020.
2029	2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017.	2029 Spring: 6% chance, medium confidence. Offered in 0 of 10 spring terms since 2017.	2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017.	2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2028	2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016.	2028 Spring: 5% chance, medium confidence. Offered in 0 of 11 spring terms since 2016.	2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016.	2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2027	2027 Fall: 5% chance, high confidence. Offered in 0 of 12 fall terms since 2015.	2027 Spring: 5% chance, high confidence. Offered in 0 of 12 spring terms since 2015.	2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015.	2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.

2013	Not offered	1 section	1 section	No data for this term
2012	Not offered	2 sections	Not offered	No data for this term
2011	Not offered	2 sections	1 section	No data for this term
2010	Not offered	Not offered	2 sections	No data for this term
2009	Not offered	Not offered	Not offered	No data for this term
2008	Not offered	Not offered	Not offered	No data for this term
2007	Not offered	Not offered	Not offered	No data for this term
2006	Not offered	Not offered	1 section	No data for this term
2005	Not offered	2 sections	Not offered	No data for this term
2004	Not offered	5 sections	Not offered	No data for this term
2003	1 section	2 sections	Not offered	No data for this term

Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history

Fall Spring Summer Intersession Darker means more sections Not offered No data for term

Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.

Meeting times

Most recent first

Asynchronous or TBA, 9:00 AM–12:00 PM Carlson Hall 2004-120032003-120022001-12001 +4 more Also offered in Fall 2000, Summer 2000, Fall 1999, Summer 1999
Asynchronous or TBA, 1:00 PM–4:00 PM Carlson Hall 2004-22003-22001-22000-21999-21999-2 +4 more Also offered in Spring 1998, Fall 1997, Summer 1997, Spring 1997
Asynchronous or TBA, 6:00 PM–9:00 PM Carlson Hall 2004-32004-42004-51999-119991998 +4 more Also offered in Spring 1998, Fall 1997, Summer 1997, Spring 1997

2012–13 2 entries

Credit-bearing sections of MKT5410, 2012–13
Term	Professor	Type	Credits	Enrollment	CRN
Summer 2013	Thomas J. Murphy	Research	1	1 of 1 enrolled	10268
Spring 2013	Thomas J. Murphy	Research	0.5	1 of 1 enrolled	32860

2011–12 2 entries

Credit-bearing sections of MKT5410, 2011–12
Term	Professor	Type	Credits	Enrollment	CRN
Spring 2012	Pilsik Choi	Research	0.5	1 of 1 enrolled	32140
Spring 2012	Pilsik Choi	Research	0.5	1 of 1 enrolled	32180

2010–11 3 entries

Credit-bearing sections of MKT5410, 2010–11
Term	Professor	Type	Credits	Enrollment	CRN
Summer 2011	Thomas J. Murphy	Research	1	2 of 2 enrolled	13723
Spring 2011	Unlisted	Research	1	1 of 1 enrolled	40902
Spring 2011	Unlisted	Research	1	1 of 1 enrolled	40903

2009–10 2 entries

Credit-bearing sections of MKT5410, 2009–10
Term	Professor	Type	Credits	Enrollment	CRN
Summer 2010	Keith Coulter	Research	0.5	1 of 1 enrolled	13245
Summer 2010	Thomas J. Murphy	Research	0.5	1 of 1 enrolled	13404

2005–06 1 entry

Credit-bearing sections of MKT5410, 2005–06
Term	Professor	Type	Credits	Enrollment	CRN
Summer 2006	Keith Coulter	Research	1	1 of 10 enrolled	11907

2004–05 2 entries

Credit-bearing sections of MKT5410, 2004–05
Term	Professor	Type	Credits	Enrollment	CRN
Spring 2005	Keith Coulter	Research	0.5	2 of 10 enrolled	33034
Spring 2005	Donna M. Gallo	Research	0.5	1 of 10 enrolled	33120

2003–04 6 entries

Credit-bearing sections of MKT5410, 2003–04
Term	Professor	Type	Credits	Enrollment	CRN
Spring 2004	Keith Coulter	Research	1	1 of 10 enrolled	32130
Spring 2004	Keith Coulter	Research	1	1 of 10 enrolled	32131
Spring 2004	Keith Coulter	Research	1	2 of 10 enrolled	32132
Spring 2004	Keith Coulter	Research	0.5	1 of 10 enrolled	32134
Spring 2004	Barbara J. Bigelow	Research	0.5	2 of 10 enrolled	32217
Fall 2003	Keith Coulter	Research	1	1 of 10 enrolled	22188

2002–03 3 entries

Credit-bearing sections of MKT5410, 2002–03
Term	Professor	Type	Credits	Enrollment	CRN
Spring 2003	Irene T. Houle	Research	1	1 of 10 enrolled	38037
Spring 2003	Irene T. Houle	Research	0.5	1 of 10 enrolled	38103
Fall 2002	Keith Coulter	Research	0.5	1 of 10 enrolled	27138

2001–02 4 entries

Credit-bearing sections of MKT5410, 2001–02
Term	Professor	Type	Credits	Enrollment	CRN
Summer 2002	Keith Coulter	Research	1	2 of 10 enrolled	10275
Summer 2002	Irene T. Houle	Research	1	1 of 5 enrolled	10278
Fall 2001	Keith Coulter	Research	1	1 of 20 enrolled	26071
Fall 2001	Keith Coulter	Research	1	1 of 20 enrolled	26072

2000–01 3 entries

Credit-bearing sections of MKT5410, 2000–01
Term	Professor	Type	Credits	Enrollment	CRN
Spring 2001	Keith Coulter	Research	1	1 of 10 enrolled	35880
Fall 2000	Carlos Rodriguez	Research	1	1 of 10 enrolled	25297
Fall 2000	Keith Coulter	Research	1	1 of 10 enrolled	25382

1999–00 3 entries

Credit-bearing sections of MKT5410, 1999–00
Term	Professor	Type	Credits	Enrollment	CRN
Summer 2000	Keith Coulter	Research	1	1 of 20 enrolled	10252
Fall 1999	Keith Coulter	Research	1	1 of 20 enrolled	24590
Fall 1999	Keith Coulter	Research	1	Enrollment not recorded; capacity 20	24591

1998–99 4 entries

Credit-bearing sections of MKT5410, 1998–99
Term	Professor	Type	Credits	Enrollment	CRN
Summer 1999	Keith Coulter	Research	1	Enrollment not recorded; capacity 30	10310
Summer 1999	Keith Coulter	Research	1	1 of 20 enrolled	10205
Summer 1999	Keith Coulter	Research	1	1 of 20 enrolled	10176
Spring 1999	Keith Coulter	Research	1	1 of 30 enrolled	34219

1997–98 5 entries

Credit-bearing sections of MKT5410, 1997–98
Term	Professor	Type	Credits	Enrollment	CRN
Summer 1998	Subramanian Balachander	Research	1	1 of 30 enrolled	10265
Spring 1998	John H. Friar	Research	1	1 of 30 enrolled	32380
Spring 1998	Subramanian Balachander	Research	1	Enrollment not recorded; capacity 30	32347
Fall 1997	Subramanian Balachander	Research	1	3 of 30 enrolled	22934
Fall 1997	John H. Friar	Research	1	3 of 30 enrolled	22820

1996–97 4 entries

Credit-bearing sections of MKT5410, 1996–97
Term	Professor	Type	Credits	Enrollment	CRN
Summer 1997	Subramanian Balachander	Research	1	1 of 20 enrolled	10636
Summer 1997	John Y. Ding	Research	1	1 of 30 enrolled	10565
Spring 1997	John H. Friar	Research	1	1 of 30 enrolled	32380
Spring 1997	Subramanian Balachander	Research	1	1 of 30 enrolled	32347

1995–96 2 entries

Credit-bearing sections of MKT5410, 1995–96
Term	Professor	Type	Credits	Enrollment	CRN
Summer 1996	John H. Friar	Research	1	1 of 30 enrolled	10413
Summer 1996	John H. Friar	Research	1	1 of 30 enrolled	10253

MKT5410

Syllabi

Offering history & forecast 2003–2013 Sections Section Count Demand Enrollment Demand Forecast

Meeting times

Offering history & forecast 2003–2013

Forecast