MKT237
BRANDING CONCEPTS & PRINCIPLES
- Department
- Marketing
- Terms offered
- 9
- Data refreshed
- Jun 30, 2026
Description
This class introduces the key concepts and principles of branding as a critical part of the new business landscape. These concepts will be delivered through cases, articles, and global reviews of top brands in major product and service segments. The delivery of content will rely on textbook studies of branding, along with articles from business magazines and other relevant sources. Brand management is becoming more critical for both large and small organizations, as corporate social responsibility and other issues become larger components of consumer and business buying decisions. This course covers ethics through the lens of establishing a strong brand purpose that reflects the values and ethics of a brand as part of the long-term value it delivers to its customers and stakeholders.
Syllabi
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Offering history & forecast 2021–2026
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 46% chance, medium confidence. Offered in every fall term since 2021. Department course count falling about 4% per year. Department faculty is about 37% below its recent average. | 2030 Spring: 60% chance, low confidence. Offered in every spring term since 2024. Department course count rising about 3% per year. Department faculty is about 16% above its recent average. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 50% chance, medium confidence. Offered in every fall term since 2021. Department course count falling about 3% per year. Department faculty is about 37% below its recent average. | 2029 Spring: 64% chance, low confidence. Offered in every spring term since 2024. Department course count rising about 5% per year. Department faculty is about 20% above its recent average. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 59% chance, medium confidence. Offered in every fall term since 2021. Department faculty is about 35% below its recent average. | 2028 Spring: 67% chance, low confidence. Offered in every spring term since 2024. Department course count rising about 7% per year. Department faculty is about 24% above its recent average. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 69% chance, medium confidence. Offered in every fall term since 2021. Department course count rising about 4% per year. Department faculty is about 32% below its recent average. | 2027 Spring: 71% chance, low confidence. Offered in every spring term since 2024. Department course count rising about 7% per year. Department faculty is about 25% above its recent average. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2026 | 1 section | 1 section | Not offered | No data for this term |
| 2025 | 1 section | 1 section | Not offered | Not offered |
| 2024 | 1 section | 1 section | Not offered | Not offered |
| 2023 | 1 section | Not offered | Not offered | Not offered |
| 2022 | 1 section | Not offered | Not offered | Not offered |
| 2021 | 1 section | Not offered | Not offered | Not offered |
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Mon, Wed, 12:00 PM–1:15 PM ASEC303 202620262025202520232021
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Fall 2026 | Thomas J. Murphy | Lecture | 1 | 23 of 30 enrolled | 21268 |
| Spring 2026 | Thomas J. Murphy | Lecture | 1 | 39 of 30 enrolled | 33314 |
| Fall 2025 | Thomas J. Murphy | Lecture | 1 | 30 of 30 enrolled | 21268 |
| Spring 2025 | Thomas J. Murphy | Lecture | 1 | 37 of 30 enrolled | 33314 |
| Fall 2024 | Thomas J. Murphy | Lecture | 1 | 29 of 30 enrolled | 21268 |
| Spring 2024 | Thomas J. Murphy | Lecture | 1 | 17 of 30 enrolled | 33314 |
| Fall 2023 | Thomas J. Murphy | Lecture | 1 | 31 of 30 enrolled | 21268 |
| Fall 2022 | Thomas J. Murphy | Lecture | 1 | 47 of 50 enrolled | 21268 |
| Fall 2021 | Thomas J. Murphy | Lecture | 1 | 30 of 30 enrolled | 28460 |