MKT5910

DR: EXPRIMENTL RESEARCH DESIGN

Also listed under 44 other titles
  • DR: NGO MARKETING STRATEGY
  • DR: BRAND MKT MANAGEMENT
  • DR: ENTERTAINMENT MARKETING
  • DR: ADVANCED BRANDING
  • DR: CONTENT MARKETING DESIGN
  • DR: GLOBAL BRANDING
  • DR: GREEN MKTG & SERVICES
  • DR: 21ST CENT SOCIAL MEDIA MKT
  • DR: BRAND MESSAGING RESEARCH
  • DR: SUSTAINABLE BRAND STGY
  • TECH MARKETING ANALYTICS
  • DR: FINANCIAL SERVICES MKTG
  • DR: GREEN BUSINESS MARKETING
  • DR: INTERNATIONAL MARKETING
  • DR: MARKETING PLAN
  • DR: SUSTAINABLE MARKETING
  • DR: SUSTAINABILITY MARKETING
  • DR: BRANDING STRATEGIES
  • DR: DIGITAL MKTG ANALYTICS
  • DR: CONSUMER BEHAVIOR
  • DR: SOCIAL MEDIA RESEARCH
  • DR: MARKETING LEADERSHIP
  • DR:BLDG SUSTAIN SYS FOR NGO'S
  • DR: BUSINESS PLAN
  • DR: MARKETING RESEARCH
  • DR: CONSERVATION RESEARCH
  • DR:SUSTAIN CSR & GREEN ENERGY
  • DR:MARKETING MANAGEMENT
  • DR:FB AD STRATEGY & CREATION
  • DIR RESEARCH:BRANDING
  • DIR RES:FAST-MOVING CNSM GOODS
  • DIR RES: MARKETING TECHNOLOGY
  • DIR RES: MARKET PRICING
  • DIRECTED RESEARCH
  • DIR RES - BRANDING STRATEGY
  • DIR RES - TRADES
  • DIR RES - FIN SERVICES MKTG
  • DIR RES - MARKET PRICING
  • DIR R - PROCESS OF TELEMKTG
  • DIR RES - BRAND STRATEGY
  • DIR RES - MARKETING AESTHETICS
  • DR - MKT STRATEGY PLAN
  • DR-MARKETING PLAN
  • MARKETING - DIRECTED RESEARCH
Department
Marketing
Terms offered
44
Data refreshed
Sep 29, 2026

Description

For a directed research course, a student and professor design a self-study course based around a common research interest shared by both. A directed research must be approved by the professor and the Associate Dean of GSOM. It can be designed as either a 0.5 unit or 1 unit course. For questions or additional information, contact your academic advisor.

Syllabi

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Offering history & forecast 2015–2025

1995
2025
Sections offered by academic year and season, with estimated offering chances for future years above the divider
YearFallSpringSummerIntersession
2030 2030 Fall: 19% chance, medium confidence. Offered in 4 of 9 fall terms since 2018. Department course count falling about 4% per year. 2030 Spring: 44% chance, medium confidence. Offered in 5 of 9 spring terms since 2018. Department course count rising about 3% per year. Department faculty is about 16% above its recent average. 2030 Summer: 15% chance, medium confidence. Offered in 1 of 9 summer terms since 2018. 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020.
2029 2029 Fall: 16% chance, medium confidence. Offered in 5 of 10 fall terms since 2017. Department course count falling about 3% per year. Department faculty is about 37% below its recent average. 2029 Spring: 47% chance, medium confidence. Offered in 6 of 10 spring terms since 2017. Department course count rising about 5% per year. Department faculty is about 20% above its recent average. 2029 Summer: 17% chance, medium confidence. Offered in 2 of 10 summer terms since 2017. 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2028 2028 Fall: 22% chance, medium confidence. Offered in 5 of 11 fall terms since 2016. Department faculty is about 35% below its recent average. 2028 Spring: 50% chance, medium confidence. Offered in 7 of 11 spring terms since 2016. Department course count rising about 7% per year. Department faculty is about 24% above its recent average. 2028 Summer: 16% chance, medium confidence. Offered in 2 of 11 summer terms since 2016. 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2027 2027 Fall: 46% chance, high confidence. Every 3-year pattern: Fall in 2018, 2021, 2024 (12 fall terms observed). Department course count rising about 4% per year. Department faculty is about 32% below its recent average. 2027 Spring: 53% chance, medium confidence. Offered in 8 of 12 spring terms since 2015. Department course count rising about 7% per year. Department faculty is about 25% above its recent average. 2027 Summer: 18% chance, medium confidence. Offered in 3 of 12 summer terms since 2015. 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2025 Not offered 2 sections Not offered Not offered
2024 2 sections Not offered 1 section Not offered
2023 Not offered Not offered Not offered Not offered
2022 Not offered 2 sections Not offered Not offered
2021 2 sections 1 section Not offered Not offered
2020 Not offered Not offered Not offered Not offered
2019 1 section 3 sections Not offered No data for this term
2018 2 sections 2 sections Not offered No data for this term
2017 1 section 3 sections 1 section Not offered
2016 Not offered 1 section Not offered No data for this term
2015 Not offered 3 sections 1 section No data for this term
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term

Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.

Meeting times

Most recent first
  • Asynchronous or TBA, 6:00 PM–9:00 PM Carlson Hall 2012-22010-32006-12004
  • Asynchronous or TBA, 1:00 PM–4:00 PM Carlson Hall 2006-2
  • Asynchronous or TBA, 9:00 AM–12:00 PM Carlson Hall 20052004
  • Fri, 9:00 AM–12:00 PM Carlson Hall 2001
2024–25 4 entries
Credit-bearing sections of MKT5910, 2024–25
TermProfessorTypeCreditsEnrollmentCRN
Spring 2025Atefeh Yazdanparast ArdestaniTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled34170
Spring 2025David A. JordanTutorial/Priv Inst/Self-Paced1 0 of 5 enrolled34240
Fall 2024Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled23409
Fall 2024Mark F. GefteasTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled23527
2023–24 1 entry
Credit-bearing sections of MKT5910, 2023–24
TermProfessorTypeCreditsEnrollmentCRN
Summer 2024Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled11743
2021–22 4 entries
Credit-bearing sections of MKT5910, 2021–22
TermProfessorTypeCreditsEnrollmentCRN
Spring 2022Thomas A. HeraldTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled32099
Spring 2022Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled32289
Fall 2021Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 2 of 5 enrolled28738
Fall 2021Mark F. GefteasTutorial/Priv Inst/Self-Paced1 5 of 5 enrolled28669
2020–21 1 entry
Credit-bearing sections of MKT5910, 2020–21
TermProfessorTypeCreditsEnrollmentCRN
Spring 2021Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled38980
2019–20 1 entry
Credit-bearing sections of MKT5910, 2019–20
TermProfessorTypeCreditsEnrollmentCRN
Fall 2019Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled27605
2018–19 5 entries
Credit-bearing sections of MKT5910, 2018–19
TermProfessorTypeCreditsEnrollmentCRN
Spring 2019Mark F. GefteasTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled37419
Spring 2019Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled37567
Spring 2019Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 1 of 5 enrolled37614
Fall 2018UnlistedTutorial/Priv Inst/Self-Paced1.5 1 of 1 enrolled27143
Fall 2018Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 5 enrolled27062
2017–18 3 entries
Credit-bearing sections of MKT5910, 2017–18
TermProfessorTypeCreditsEnrollmentCRN
Spring 2018Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 3 of 5 enrolled36730
Spring 2018Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 1 of 5 enrolled37017
Fall 2017Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 1 of 5 enrolled26304
2016–17 4 entries
Credit-bearing sections of MKT5910, 2016–17
TermProfessorTypeCreditsEnrollmentCRN
Summer 2017Lin B. BoldtTutorial/Priv Inst/Self-Paced1 1 of 5 enrolled10847
Spring 2017Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled36070
Spring 2017Lin B. BoldtTutorial/Priv Inst/Self-Paced1 2 of 2 enrolled36217
Spring 2017Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 6 of 7 enrolled36080
2015–16 1 entry
Credit-bearing sections of MKT5910, 2015–16
TermProfessorTypeCreditsEnrollmentCRN
Spring 2016Lin B. BoldtTutorial/Priv Inst/Self-Paced0.5 2 of 2 enrolled35478
2014–15 5 entries
Credit-bearing sections of MKT5910, 2014–15
TermProfessorTypeCreditsEnrollmentCRN
Summer 2015Mary Ellen MorrisTutorial/Priv Inst/Self-Paced1 0 of 1 enrolled10461
Spring 2015Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled34807
Spring 2015Lin B. BoldtTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled34834
Spring 2015Will G. O'BrienTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled34835
Fall 2014Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled24278
2013–14 6 entries
Credit-bearing sections of MKT5910, 2013–14
TermProfessorTypeCreditsEnrollmentCRN
Summer 2014Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled10202
Summer 2014Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled10212
Summer 2014Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled10220
Fall 2013Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled23434
Fall 2013Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled23462
Fall 2013Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled23569
2012–13 2 entries
Credit-bearing sections of MKT5910, 2012–13
TermProfessorTypeCreditsEnrollmentCRN
Summer 2013Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled10245
Fall 2012Thomas J. MurphyTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled22703
2011–12 4 entries
Credit-bearing sections of MKT5910, 2011–12
TermProfessorTypeCreditsEnrollmentCRN
Spring 2012Keith CoulterTutorial/Priv Inst/Self-Paced0.5 Enrollment not recorded; capacity 132084
Spring 2012Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled32183
Fall 2011Thomas J. MurphyTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled21855
Fall 2011Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled22049
2010–11 4 entries
Credit-bearing sections of MKT5910, 2010–11
TermProfessorTypeCreditsEnrollmentCRN
Summer 2011Keith CoulterTutorial/Priv Inst/Self-Paced1 Enrollment not recorded; capacity 113821
Spring 2011Pilsik ChoiTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled41010
Spring 2011Keith CoulterTutorial/Priv Inst/Self-Paced0.5 2 of 2 enrolled41011
Fall 2010Keith CoulterTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled28629
2009–10 4 entries
Credit-bearing sections of MKT5910, 2009–10
TermProfessorTypeCreditsEnrollmentCRN
Summer 2010Pilsik ChoiTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled13246
Spring 2010Keith CoulterTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled38086
Spring 2010Keith CoulterTutorial/Priv Inst/Self-Paced0.5 0 of 0 enrolled38208
Spring 2010Pilsik ChoiTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled38213
2008–09 2 entries
Credit-bearing sections of MKT5910, 2008–09
TermProfessorTypeCreditsEnrollmentCRN
Summer 2009Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled13303
Spring 2009Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled37361
2007–08 6 entries
Credit-bearing sections of MKT5910, 2007–08
TermProfessorTypeCreditsEnrollmentCRN
Summer 2008Pilsik ChoiTutorial/Priv Inst/Self-Paced0.5 2 of 2 enrolled12847
Spring 2008Pilsik ChoiTutorial/Priv Inst/Self-Paced1 1 of 1 enrolled36459
Spring 2008Keith CoulterTutorial/Priv Inst/Self-Paced0.5 2 of 2 enrolled36595
Fall 2007Robin ChaseTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled25197
Fall 2007Robin ChaseTutorial/Priv Inst/Self-Paced1 2 of 2 enrolled25259
Fall 2007Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 1 enrolled25271
2006–07 6 entries
Credit-bearing sections of MKT5910, 2006–07
TermProfessorTypeCreditsEnrollmentCRN
Summer 2007Pilsik ChoiTutorial/Priv Inst/Self-Paced0.5 1 of 10 enrolled12340
Summer 2007Robin ChaseTutorial/Priv Inst/Self-Paced1 1 of 10 enrolled12411
Spring 2007Pilsik ChoiTutorial/Priv Inst/Self-Paced1 6 of 10 enrolled35761
Spring 2007Keith CoulterTutorial/Priv Inst/Self-Paced1 1 of 10 enrolled35831
Fall 2006Donna M. GalloTutorial/Priv Inst/Self-Paced1 1 of 10 enrolled24496
Fall 2006Pilsik ChoiTutorial/Priv Inst/Self-Paced1 2 of 10 enrolled24519
2005–06 3 entries
Credit-bearing sections of MKT5910, 2005–06
TermProfessorTypeCreditsEnrollmentCRN
Spring 2006Keith CoulterTutorial/Priv Inst/Self-Paced1 3 of 10 enrolled35101
Spring 2006Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 10 enrolled34992
Fall 2005Donna M. GalloTutorial/Priv Inst/Self-Paced1 1 of 10 enrolled23875
2004–05 5 entries
Credit-bearing sections of MKT5910, 2004–05
TermProfessorTypeCreditsEnrollmentCRN
Spring 2005Keith CoulterTutorial/Priv Inst/Self-Paced1 1 of 10 enrolled32967
Spring 2005Keith CoulterTutorial/Priv Inst/Self-Paced1 1 of 10 enrolled33035
Spring 2005Keith CoulterTutorial/Priv Inst/Self-Paced1 1 of 10 enrolled33036
Spring 2005Keith CoulterTutorial/Priv Inst/Self-Paced1 1 of 10 enrolled33096
Fall 2004Keith CoulterTutorial/Priv Inst/Self-Paced0.5 1 of 10 enrolled22979
2003–04 2 entries
Credit-bearing sections of MKT5910, 2003–04
TermProfessorTypeCreditsEnrollmentCRN
Summer 2004William F. MosherTutorial/Priv Inst/Self-Paced0.5 1 of 10 enrolled11173
Spring 2004Keith CoulterTutorial/Priv Inst/Self-Paced0.5 2 of 10 enrolled32124
2001–02 1 entry
Credit-bearing sections of MKT5910, 2001–02
TermProfessorTypeCreditsEnrollmentCRN
Fall 2001Carlos RodriguezResearch0.5 1 of 10 enrolled26048

No-credit sessions

No-credit sections of MKT5910
TermProfessorTypeCreditsEnrollmentCRN
Summer 1995Barbara J. BigelowResearch- 1 of 30 enrolled10413