Clarkie Catalog

MKT5495

DIGITAL MARKETING ANALYTICS

This course is offered in a current or upcoming term. Check the official course schedule before registering.
Department
Marketing
Terms offered
17
Data refreshed
Jun 30, 2026

Description

This course will cover the what, why, and how of major digital marketing approaches, including search engine optimization, search and display ads, mobile and web analytics, and social listening/monitoring. The course will also cover the metrics, key performance indicators, and basic tools (e.g., Google Analytics 4 and online experiments) used to evaluate the effectiveness of digital marketing campaigns. This course provides a quantitative and qualitative approach to understanding and harnessing tools in digital marketing analytics to meet business objectives. The course is designed to get students to think like a digital marketing professional, and to give students experience with industry-relevant hands-on assignments, exercises, and certifications.

Syllabi

Sign in with your @clarku.edu email to view syllabi.

Offering history & forecast 2018–2026

2018
2026
Sections offered by academic year and season, with estimated offering chances for future years above the divider
YearFallSpringSummerIntersession
2030 2030 Fall: 47% chance, medium confidence. Offered in 8 of 9 fall terms since 2018. Department course count falling about 4% per year. Department faculty is about 37% below its recent average. 2030 Spring: 74% chance, medium confidence. Offered in every spring term since 2018. Department course count rising about 3% per year. Department faculty is about 16% above its recent average. 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020.
2029 2029 Fall: 51% chance, medium confidence. Offered in 8 of 9 fall terms since 2018. Section count rising about 1% per year over 2 terms. Department course count falling about 3% per year. Department faculty is about 37% below its recent average. 2029 Spring: 78% chance, medium confidence. Offered in every spring term since 2018. Department course count rising about 5% per year. Department faculty is about 20% above its recent average. 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2028 2028 Fall: 59% chance, medium confidence. Offered in 8 of 9 fall terms since 2018. Section count rising about 1% per year over 3 terms. Department faculty is about 35% below its recent average. 2028 Spring: 81% chance, medium confidence. Offered in every spring term since 2018. Department course count rising about 7% per year. Department faculty is about 24% above its recent average. 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2027 2027 Fall: 68% chance, medium confidence. Offered in 8 of 9 fall terms since 2018. Section count rising about 1% per year over 4 terms. Department course count rising about 4% per year. Department faculty is about 32% below its recent average. 2027 Spring: 81% chance, medium confidence. Offered in every spring term since 2018. Section count rising about 9% per year over 4 terms. 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2026 1 section 2 sections Not offered No data for this term
2025 2 sections 2 sections Not offered Not offered
2024 2 sections 2 sections Not offered Not offered
2023 2 sections 1 section Not offered Not offered
2022 2 sections 2 sections Not offered Not offered
2021 2 sections 2 sections Not offered Not offered
2020 2 sections 1 section Not offered Not offered
2019 Not offered 1 section Not offered No data for this term
2018 1 section 1 section Not offered No data for this term
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term

Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.

Meeting times

Most recent first
  • Thu, 2:50 PM–5:50 PM Carlson Hall CH128 20262026-1
  • Thu, 6:00 PM–9:00 PM JC120 2026-2
  • Mon, 9:00 AM–11:50 AM JC215 2025-2
  • Wed, 9:00 AM–11:50 AM Carlson Hall CH128 2025-22023
Credit-bearing sections of MKT5495
TermProfessorTypeCreditsEnrollmentCRN
Fall 2026Pooja A. RamankuttyLecture1 32 of 30 enrolled23410
Spring 2026UnlistedLecture1 0 of 30 enrolled33309
Spring 2026Josie ZhouLecture1 23 of 30 enrolled35118
Fall 2025Atefeh Yazdanparast ArdestaniLecture1 16 of 30 enrolled23410
Fall 2025Atefeh Yazdanparast ArdestaniOnline1 11 of 30 enrolled20953
Spring 2025Atefeh Yazdanparast ArdestaniOnline1 31 of 30 enrolled30697
Spring 2025Atefeh Yazdanparast ArdestaniLecture1 28 of 30 enrolled33309
Fall 2024Nicole M. HallLecture1 25 of 30 enrolled23410
Fall 2024Kristin L. RaineyOnline1 33 of 35 enrolled20953
Spring 2024Atefeh Yazdanparast ArdestaniLecture1 28 of 30 enrolled30697
Spring 2024Atefeh Yazdanparast ArdestaniOnline1 33 of 30 enrolled33309
Fall 2023Atefeh Yazdanparast ArdestaniLecture1 32 of 35 enrolled20953
Fall 2023Atefeh Yazdanparast ArdestaniLecture1 37 of 35 enrolled20952
Spring 2023Ayan Ghosh DastidarLecture1 38 of 40 enrolled30697
Fall 2022Atefeh Yazdanparast ArdestaniLecture1 34 of 35 enrolled20952
Fall 2022Atefeh Yazdanparast ArdestaniOnline1 35 of 35 enrolled20953
Spring 2022Atefeh Yazdanparast ArdestaniLecture1 17 of 30 enrolled30697
Spring 2022Jennifer MitchellOnline1 23 of 30 enrolled31786
Fall 2021Atefeh Yazdanparast ArdestaniOnline1 17 of 30 enrolled27810
Fall 2021Atefeh Yazdanparast ArdestaniOnline1 30 of 30 enrolled27809
Spring 2021Atefeh Yazdanparast ArdestaniOnline1 28 of 30 enrolled36332
Spring 2021Jennifer MitchellOnline1 27 of 30 enrolled38659
Fall 2020Atefeh Yazdanparast ArdestaniOnline1 29 of 30 enrolled27809
Fall 2020Atefeh Yazdanparast ArdestaniOnline1 16 of 30 enrolled27810
Spring 2020Jennifer MitchellOnline1 22 of 30 enrolled36332
Spring 2019Jennifer MitchellLecture1 9 of 30 enrolled36332
Fall 2018Jennifer MitchellLecture1 21 of 30 enrolled26911
Spring 2018Lin B. BoldtLecture1 28 of 30 enrolled36332