MKT234
CONSUMER BEHAVIOR
- Department
- Marketing
- Terms offered
- 2
- Data refreshed
- Jun 27, 2026
Description
Consumer Behavior is a course focused on the concepts that create consumer demand for products and services and define consumers choices for particular brands. Within the course, students will discuss selected articles and videos that go beyond the textbook to demonstrate current trends in consumer buying behaviors in key market segments. Students will also work as teams during the semester on a project to identify marketing strategies to position brands for target consumer segments. *This class was formerly MGMT234. Students who completed MGMT234 should not take this class.
Syllabi
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Offering history & forecast 2022–2026
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018. | 2030 Spring: 39% chance, low confidence. Offered in 2 of 5 spring terms since 2022. Department course count rising about 3% per year. Department faculty is about 16% above its recent average. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017. | 2029 Spring: 41% chance, low confidence. Offered in 2 of 5 spring terms since 2022. Department course count rising about 5% per year. Department faculty is about 20% above its recent average. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016. | 2028 Spring: 42% chance, low confidence. Offered in 2 of 5 spring terms since 2022. Department course count rising about 7% per year. Department faculty is about 24% above its recent average. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 5% chance, high confidence. Offered in 0 of 12 fall terms since 2015. | 2027 Spring: 43% chance, low confidence. Offered in 2 of 5 spring terms since 2022. Department course count rising about 7% per year. Department faculty is about 25% above its recent average. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2026 | Not offered | 1 section | Not offered | No data for this term |
| 2025 | Not offered | Not offered | Not offered | Not offered |
| 2024 | Not offered | Not offered | Not offered | Not offered |
| 2023 | Not offered | Not offered | Not offered | Not offered |
| 2022 | Not offered | 1 section | Not offered | Not offered |
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Wed, 9:00 AM–11:50 AM Carlson Hall CH120 2026
- Mon, Wed, 12:00 PM–1:15 PM Carlson Hall CH231 2022
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Spring 2026 | Robert M. Prior | Lecture | 1 | 31 of 30 enrolled | 34872 |
| Spring 2022 | Thomas J. Murphy | Lecture | 1 | 40 of 40 enrolled | 31632 |