MKT5402
CONSUMER & IND. BUYER BEHAVIOR
- Department
- Marketing
- Terms offered
- 18
- Data refreshed
- Sep 1, 2026
Description
Section information text: Understanding consumer behavior is essential to defining and maintaining a market. This course examines the purchasing behavior of individuals and groups. Topics include: complex decision-making models, buying habits, attitude theory and the buying behavior of organizations. Open to MBA students only.
Syllabi
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Offering history & forecast 2005–2015
1995 2015
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018. | 2030 Spring: 7% chance, medium confidence. Offered in 0 of 9 spring terms since 2018. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017. | 2029 Spring: 6% chance, medium confidence. Offered in 0 of 10 spring terms since 2017. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016. | 2028 Spring: 5% chance, medium confidence. Offered in 0 of 11 spring terms since 2016. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 5% chance, high confidence. Offered in 0 of 12 fall terms since 2015. | 2027 Spring: 6% chance, high confidence. Offered in 1 of 12 spring terms since 2015. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2015 | Not offered | 1 section | Not offered | No data for this term |
| 2014 | Not offered | 1 section | Not offered | No data for this term |
| 2013 | Not offered | 1 section | Not offered | No data for this term |
| 2012 | Not offered | 1 section | Not offered | No data for this term |
| 2011 | Not offered | 1 section | Not offered | No data for this term |
| 2010 | Not offered | 1 section | Not offered | No data for this term |
| 2009 | Not offered | Not offered | Not offered | No data for this term |
| 2008 | Not offered | Not offered | Not offered | No data for this term |
| 2007 | 1 section | 1 section | Not offered | No data for this term |
| 2006 | Not offered | 1 section | Not offered | No data for this term |
| 2005 | Not offered | Not offered | Not offered | No data for this term |
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Wed, 6:00 PM–9:00 PM Graduate Management Center 201220112010200320022002
- Mon, 1:00 PM–4:00 PM Carlson Hall CH120 2007
- Thu, 6:00 PM–9:00 PM Graduate Management Center 2007
- Mon, 6:00 PM–9:00 PM Carlson Hall CH128 20061998
- Wed, 1:00 PM–4:00 PM Carlson Hall 20041999
- Tue, Thu, 6:00 PM–9:00 PM Graduate Management Center 20011995
- Thu, 1:15 PM–4:15 PM Carlson Hall CH128 2000
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Spring 2015 | Paul R. Bailey | Seminar/Proseminar | 0.5 | 20 of 30 enrolled | 32995 |
| Spring 2014 | Keith Coulter | Seminar/Proseminar | 0.5 | 12 of 30 enrolled | 32995 |
| Spring 2013 | Ronald W. Reidy | Seminar/Proseminar | 0.5 | 13 of 30 enrolled | 32464 |
| Spring 2012 | Ronald W. Reidy | Seminar/Proseminar | 0.5 | 8 of 30 enrolled | 31523 |
| Spring 2011 | Ronald W. Reidy | Seminar/Proseminar | 0.5 | 10 of 30 enrolled | 40366 |
| Spring 2010 | Ronald W. Reidy | Seminar/Proseminar | 0.5 | 11 of 30 enrolled | 37879 |
| Fall 2007 | Keith Coulter | Seminar/Proseminar | 0.5 | 17 of 30 enrolled | 25080 |
| Spring 2007 | Robin Chase | Seminar/Proseminar | 0.5 | 18 of 30 enrolled | 34654 |
| Spring 2006 | Robin Chase | Seminar/Proseminar | 0.5 | 30 of 30 enrolled | 34654 |
| Fall 2004 | Robin Chase | Seminar/Proseminar | 0.5 | 26 of 30 enrolled | 22695 |
| Fall 2003 | Keith Coulter | Seminar/Proseminar | 0.5 | 33 of 30 enrolled | 21738 |
| Fall 2002 | Keith Coulter | Seminar/Proseminar | 0.5 | 21 of 30 enrolled | 26872 |
| Spring 2002 | Irene T. Houle | Seminar/Proseminar | 1 | 11 of 30 enrolled | 36502 |
| Summer 2001 | Irene T. Houle | Seminar/Proseminar | 1 | 13 of 30 enrolled | 10017 |
| Spring 2000 | Irene T. Houle | Seminar/Proseminar | 1 | 18 of 30 enrolled | 34624 |
| Spring 1999 | Keith Coulter | Seminar/Proseminar | 1 | 7 of 30 enrolled | 33924 |
| Spring 1998 | Irene T. Houle | Seminar/Proseminar | 1 | 6 of 30 enrolled | 32870 |
| Summer 1995 | Michael J. Barone | Seminar/Proseminar | 1 | 25 of 35 enrolled | 10008 |