MKT238
DIGITAL MARKETING
This course is offered in a current or upcoming term. Check the official course schedule before registering.
- Department
- Marketing
- Terms offered
- 10
- Data refreshed
- Jun 30, 2026
Description
This course will provide a macro overview of Digital Marketing including Display, Search, Affiliate, Email, Re-Targeting, Social and Mobile. The course will also discuss how the rise of the Internet has fundamentally changed how individuals and organizations design, acquire and market goods and services within the Digital Marketing ecosystem, specifically how brands communicate with their audiences via Social Media. Students will gain practical, real world techniques and experiences discussed in class to complete a series of group exercises and presentations. Student participation is a large component of this class. *This class was formerly MGMT238.
Syllabi
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Offering history & forecast 2021–2026
2021 2026
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 46% chance, medium confidence. Offered in every fall term since 2021. Department course count falling about 4% per year. Department faculty is about 37% below its recent average. | 2030 Spring: 64% chance, low confidence. Offered in every spring term since 2023. Department course count rising about 3% per year. Department faculty is about 16% above its recent average. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 50% chance, medium confidence. Offered in every fall term since 2021. Department course count falling about 3% per year. Department faculty is about 37% below its recent average. | 2029 Spring: 68% chance, low confidence. Offered in every spring term since 2023. Department course count rising about 5% per year. Department faculty is about 20% above its recent average. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 59% chance, medium confidence. Offered in every fall term since 2021. Department faculty is about 35% below its recent average. | 2028 Spring: 72% chance, low confidence. Offered in every spring term since 2023. Department course count rising about 7% per year. Department faculty is about 24% above its recent average. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 69% chance, medium confidence. Offered in every fall term since 2021. Department course count rising about 4% per year. Department faculty is about 32% below its recent average. | 2027 Spring: 75% chance, low confidence. Offered in every spring term since 2023. Department course count rising about 7% per year. Department faculty is about 25% above its recent average. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2026 | 1 section | 1 section | Not offered | No data for this term |
| 2025 | 1 section | 1 section | Not offered | Not offered |
| 2024 | 1 section | 1 section | Not offered | Not offered |
| 2023 | 1 section | 1 section | Not offered | Not offered |
| 2022 | 1 section | Not offered | Not offered | Not offered |
| 2021 | 1 section | Not offered | Not offered | Not offered |
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Mon, 9:00 AM–11:50 AM Carlson Hall CH120 2026
- Wed, 9:00 AM–11:50 AM Carlson Hall CH231 20262025202320222021
- Fri, 9:00 AM–11:50 AM Carlson Hall CH120 2025
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Fall 2026 | Mark F. Gefteas | Lecture | 1 | 14 of 30 enrolled | 21269 |
| Spring 2026 | Mark F. Gefteas | Lecture | 1 | 32 of 30 enrolled | 32623 |
| Fall 2025 | Mark F. Gefteas | Lecture | 1 | 29 of 30 enrolled | 21269 |
| Spring 2025 | Mark F. Gefteas | Lecture | 1 | 30 of 30 enrolled | 32623 |
| Fall 2024 | Mark F. Gefteas | Lecture | 1 | 27 of 30 enrolled | 21269 |
| Spring 2024 | Mark F. Gefteas | Lecture | 1 | 25 of 30 enrolled | 32623 |
| Fall 2023 | Mark F. Gefteas | Lecture | 1 | 19 of 30 enrolled | 21269 |
| Spring 2023 | Mark F. Gefteas | Lecture | 1 | 30 of 30 enrolled | 32623 |
| Fall 2022 | Mark F. Gefteas | Lecture | 1 | 40 of 40 enrolled | 21269 |
| Fall 2021 | Mark F. Gefteas | Lecture | 1 | 30 of 30 enrolled | 28461 |