MKT5407
SERVICES MARKETING
- Department
- Marketing
- Terms offered
- 19
- Data refreshed
- Sep 29, 2026
Description
Section information text: Services now comprise a significant and increasing percentage of the US and global revenues for companies. This makes it critical to understand the unique differences in approaching market planning and marketing programs with services. This course is focused on exploring those differences, using current actual service brands and competitive situations. Students will have an opportunity to work in groups within each class to create service concepts, value propositions, marketing strategies and media promotion campaigns.
Syllabi
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Offering history & forecast 2009–2019
1999 2019
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018. | 2030 Spring: 10% chance, medium confidence. Offered in 1 of 9 spring terms since 2018. | 2030 Summer: 10% chance, medium confidence. Offered in 1 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017. | 2029 Spring: 9% chance, medium confidence. Offered in 1 of 10 spring terms since 2017. | 2029 Summer: 9% chance, medium confidence. Offered in 1 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016. | 2028 Spring: 9% chance, medium confidence. Offered in 1 of 11 spring terms since 2016. | 2028 Summer: 11% chance, medium confidence. Offered in 2 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 5% chance, high confidence. Offered in 0 of 12 fall terms since 2015. | 2027 Spring: 8% chance, high confidence. Offered in 1 of 12 spring terms since 2015. | 2027 Summer: 12% chance, high confidence. Offered in 3 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2019 | Not offered | 1 section | 1 section | No data for this term |
| 2018 | Not offered | Not offered | Not offered | No data for this term |
| 2017 | Not offered | Not offered | Not offered | Not offered |
| 2016 | Not offered | Not offered | 1 section | No data for this term |
| 2015 | Not offered | Not offered | 1 section | No data for this term |
| 2014 | Not offered | Not offered | 1 section | No data for this term |
| 2013 | Not offered | Not offered | 1 section | No data for this term |
| 2012 | Not offered | Not offered | 1 section | No data for this term |
| 2011 | Not offered | Not offered | 1 section | No data for this term |
| 2010 | Not offered | Not offered | 1 section | No data for this term |
| 2009 | Not offered | Not offered | 1 section | No data for this term |
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Mon, Wed, 6:00 PM–9:00 PM 201420082007200420032002
- Tue, Thu, 6:00 PM–9:00 PM Carlson Hall 201220112010200920062005
- Mon, 6:00 PM–9:00 PM JC206 2001
- Wed, 6:00 PM–9:00 PM Mass. Technology Park Corp. 1999
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Summer 2019 | Junhong Wang | Online | 1 | 12 of 25 enrolled | 11057 |
| Spring 2019 | Junhong Wang | Seminar/Proseminar | 1 | 11 of 30 enrolled | 37039 |
| Summer 2016 | Thomas J. Murphy | Seminar/Proseminar | 1 | 10 of 30 enrolled | 10149 |
| Summer 2015 | Thomas J. Murphy | Seminar/Proseminar | 1 | 19 of 30 enrolled | 10149 |
| Summer 2014 | Thomas J. Murphy | Seminar/Proseminar | 1 | 32 of 30 enrolled | 10149 |
| Summer 2013 | Thomas J. Murphy | Seminar/Proseminar | 1 | 19 of 30 enrolled | 10129 |
| Summer 2012 | Thomas J. Murphy | Seminar/Proseminar | 1 | 10 of 30 enrolled | 10203 |
| Summer 2011 | Thomas J. Murphy | Seminar/Proseminar | 1 | 23 of 30 enrolled | 13624 |
| Summer 2010 | Thomas J. Murphy | Seminar/Proseminar | 1 | 21 of 30 enrolled | 13027 |
| Summer 2009 | Kenneth Preiss | Seminar/Proseminar | 1 | 6 of 30 enrolled | 13024 |
| Summer 2008 | Robin Chase | Seminar/Proseminar | 1 | 9 of 30 enrolled | 12604 |
| Summer 2007 | Robin Chase | Seminar/Proseminar | 1 | 6 of 30 enrolled | 12109 |
| Summer 2006 | Robin Chase | Seminar/Proseminar | 1 | 9 of 30 enrolled | 11788 |
| Summer 2005 | Robin Chase | Seminar/Proseminar | 1 | 17 of 30 enrolled | 11368 |
| Summer 2004 | Robin Chase | Seminar/Proseminar | 1 | 8 of 30 enrolled | 11041 |
| Summer 2003 | Irene T. Houle | Seminar/Proseminar | 1 | 8 of 30 enrolled | 10501 |
| Summer 2002 | Irene T. Houle | Seminar/Proseminar | 1 | 7 of 30 enrolled | 10012 |
| Spring 2001 | Irene T. Houle | Seminar/Proseminar | 1 | 17 of 30 enrolled | 35506 |
| Fall 1999 | Irene T. Houle | Seminar/Proseminar | 1 | 11 of 30 enrolled | 24209 |