MKT230
PRINCIPLES OF MARKETING
This course is offered in a current or upcoming term. Check the official course schedule before registering.
Also listed under 1 other title
- MARKETING MANAGEMENT
- Department
- Marketing
- Terms offered
- 11
- Data refreshed
- Jun 30, 2026
Description
The main objective of this course is to introduce the basic marketing principles from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, services marketing, international marketing, marketing planning, and the role of marketing in society. The course also focuses on how the information technology is impacting the field of marketing.
Syllabi
Sign in with your @clarku.edu email to view syllabi.
Offering history & forecast 2021–2026
2021 2026
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 46% chance, medium confidence. Offered in every fall term since 2021. Department course count falling about 4% per year. Department faculty is about 37% below its recent average. | 2030 Spring: 67% chance, low confidence. Offered in every spring term since 2022. Department course count rising about 3% per year. Department faculty is about 16% above its recent average. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 50% chance, medium confidence. Offered in every fall term since 2021. Department course count falling about 3% per year. Department faculty is about 37% below its recent average. | 2029 Spring: 80% chance, low confidence. Offered in every spring term since 2022. Section count rising about 29% per year over 2 terms. Department course count rising about 5% per year. Department faculty is about 20% above its recent average. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 59% chance, medium confidence. Offered in every fall term since 2021. Department faculty is about 35% below its recent average. | 2028 Spring: 84% chance, low confidence. Offered in every spring term since 2022. Section count rising about 34% per year over 3 terms. Department course count rising about 7% per year. Department faculty is about 24% above its recent average. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 69% chance, medium confidence. Offered in every fall term since 2021. Department course count rising about 4% per year. Department faculty is about 32% below its recent average. | 2027 Spring: 81% chance, low confidence. Offered in every spring term since 2022. Section count rising about 27% per year over 4 terms. Department course count rising about 7% per year. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2026 | 2 sections | 3 sections | Not offered | No data for this term |
| 2025 | 2 sections | 2 sections | Not offered | Not offered |
| 2024 | 2 sections | 1 section | Not offered | Not offered |
| 2023 | 2 sections | 1 section | Not offered | Not offered |
| 2022 | 2 sections | 1 section | Not offered | Not offered |
| 2021 | 2 sections | Not offered | Not offered | Not offered |
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Thu, 6:00 PM–9:00 PM ASEC303 2026-22024-220232022
- Tue, 2:50 PM–5:50 PM Carlson Hall CH231 2026-12021
- Tue, Thu, 9:00 AM–10:15 AM Carlson Hall CH120 2026-1
- Wed, 9:00 AM–11:50 AM JC101 2026-2
- Fri, 9:00 AM–11:50 AM Carlson Hall CH231 2025-2
- Wed, 6:00 PM–9:00 PM JC104 2025-1
- Mon, 6:00 PM–9:00 PM JC104 2025-12024-120242022
- Mon, 9:00 AM–11:50 AM JC217 2025-2
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Fall 2026 | Pooja A. Ramankutty | Lecture | 1 | 30 of 30 enrolled | 21266 |
| Fall 2026 | Unlisted | Lecture | 1 | 9 of 30 enrolled | 23200 |
| Spring 2026 | Josie Zhou | Lecture | 1 | 30 of 30 enrolled | 31630 |
| Spring 2026 | Unlisted | Lecture | 1 | 0 of 30 enrolled | 34144 |
| Spring 2026 | Josie Zhou | Lecture | 1 | 9 of 30 enrolled | 35117 |
| Fall 2025 | Golshad Parsimoghadam | Lecture | 1 | 33 of 30 enrolled | 21266 |
| Fall 2025 | Golshad Parsimoghadam | Lecture | 1 | 29 of 30 enrolled | 23200 |
| Spring 2025 | Olamide Olajuwon-Ige | Lecture | 1 | 38 of 40 enrolled | 31630 |
| Spring 2025 | Olamide Olajuwon-Ige | Lecture | 1 | 39 of 40 enrolled | 34144 |
| Fall 2024 | Olamide Olajuwon-Ige | Lecture | 1 | 30 of 30 enrolled | 21266 |
| Fall 2024 | John M. Mollica | Lecture | 1 | 30 of 30 enrolled | 23200 |
| Spring 2024 | Abigail Torres Rico | Lecture | 1 | 43 of 40 enrolled | 31630 |
| Fall 2023 | Abigail Torres Rico | Lecture | 1 | 10 of 30 enrolled | 22740 |
| Fall 2023 | John M. Mollica | Lecture | 1 | 30 of 30 enrolled | 21266 |
| Spring 2023 | John M. Mollica | Lecture | 1 | 25 of 40 enrolled | 31630 |
| Fall 2022 | John M. Mollica | Lecture | 1 | 17 of 33 enrolled | 21267 |
| Fall 2022 | John M. Mollica | Lecture | 1 | 40 of 40 enrolled | 21266 |
| Spring 2022 | John M. Mollica | Lecture | 1 | 40 of 40 enrolled | 31630 |
| Fall 2021 | John M. Mollica | Lecture | 1 | 33 of 33 enrolled | 28459 |
| Fall 2021 | John M. Mollica | Lecture | 1 | 25 of 40 enrolled | 28458 |