This course examines the basic concepts and techniques used in marketing research as a problem-solving aid in decision making in marketing. Problem definition, research design, types of information and measurement scales, evaluation and utilization of secondary (structured and unstructured) data with emphasis on electronic access are discussed. Students are trained in the basic methods of primary data collection, including survey, depth interviews, focus groups, and projective methods. Practical and intensive applications on sample size selection, questionnaire design, data analyses, and interpretation are emphasized. Discussions of advanced analytical techniques (multiple linear regression analysis, logistic regression, t-test, chi-square, predictive analysis, etc.) for analyzing and interpreting data using SPSS statistical package are also covered.
36%2030 Fall: 36% chance, medium confidence. Offered in 7 of 9 fall terms since 2018. Department course count falling about 4% per year. Department faculty is about 37% below its recent average.
67%2030 Spring: 67% chance, medium confidence. Offered in 7 of 9 spring terms since 2018. Department course count rising about 3% per year. Department faculty is about 16% above its recent average.
7%2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018.
8%2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020.
2029
40%2029 Fall: 40% chance, medium confidence. Offered in 8 of 10 fall terms since 2017. Department course count falling about 3% per year. Department faculty is about 37% below its recent average.
70%2029 Spring: 70% chance, medium confidence. Offered in 7 of 10 spring terms since 2017. Section count rising about 1% per year over 2 terms. Department course count rising about 5% per year. Department faculty is about 20% above its recent average.
6%2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017.
7%2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2028
49%2028 Fall: 49% chance, medium confidence. Offered in 9 of 11 fall terms since 2016. Department faculty is about 35% below its recent average.
73%2028 Spring: 73% chance, medium confidence. Offered in 8 of 11 spring terms since 2016. Section count rising about 1% per year over 3 terms. Department course count rising about 7% per year. Department faculty is about 24% above its recent average.
5%2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016.
7%2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2027
56%2027 Fall: 56% chance, medium confidence. Offered in 9 of 12 fall terms since 2015. Section count rising about 1% per year over 3 terms. Department course count rising about 4% per year. Department faculty is about 32% below its recent average.
77%2027 Spring: 77% chance, medium confidence. Offered in 9 of 12 spring terms since 2015. Section count rising about 1% per year over 4 terms. Department course count rising about 7% per year. Department faculty is about 25% above its recent average.
5%2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015.
6%2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2026
Not offered
11 section
Not offered
n/aNo data
2025
11 section
22 sections
Not offered
Not offered
2024
11 section
22 sections
Not offered
Not offered
2023
22 sections
22 sections
Not offered
Not offered
2022
11 section
22 sections
Not offered
Not offered
2021
11 section
22 sections
Not offered
Not offered
2020
11 section
22 sections
Not offered
Not offered
2019
Not offered
Not offered
Not offered
n/aNo data
2018
11 section
Not offered
Not offered
n/aNo data
2017
11 section
Not offered
Not offered
Not offered
2016
11 section
11 section
Not offered
n/aNo data
ForecastUnder 15%15–39%40–69%70–89%90%+Not enough history
Fall Spring Summer Intersession More sectionsNot offeredNo data
Meeting times
Recent first
Mon, 6:00 PM–9:00 PMCarlson Hall CH1202026
Mon, 2:50 PM–5:50 PMCarlson Hall CH120202520242022
Tue, 2:50 PM–5:50 PMJC1202025-12024-12023
Thu, 2:50 PM–5:50 PMJC1042025-22024-2
Tue, Thu, 10:25 AM–11:40 AMONLINE2021
Thu, 6:00 PM–9:00 PMCarlson Hall CH120201120102008200720062002+1 moreAlso offered in Fall 1995
Tue, 6:00 PM–9:00 PMGMC1112009200420032001
Wed, 6:00 PM–9:00 PMCarlson Hall CH1282005200020001999