MKT5490

Description

Section information text: This course aims to provide students an opportunity to solve real-world business problems with marketing knowledge. The course will focus on qualitative and quantitative aspects of marketing consulting as it relates to business problems such as consumer behavior, branding, positioning and internet marketing. The class will provide real-world marketing consulting skills and experience in which students will be working on a consulting project for a company. Students play the role of a consultant and generate marketing insights to support the company's marketing efforts. At the end of the semester, students present the project to the client. The goal of the course is to assist students in developing a problem-solving mindset that creatively gathers and utilizes business intelligence to solve marketing problems. Counts as Experiential Learning Requirement II for the MBA program. Please note: Course previously listed as MKT 5900 Special Topics: Marketing Consulting Project. Students who took the course under that designation should not register for this, as it is the same course.