The main objective of this course is (1) to introduce students to marketing by providing key marketing terms, fundamental concepts, and principles and (2) to enable students to understand and analyze real marketing issues and problems. The content will focus on the analysis of marketing activities in consumer, reseller, industrial, government, and service markets. In addition, after you complete this course, you will be more knowledgeable about the importance of marketing to organizations and other business functions. This course will make you a better consumer by helping you better understand marketing theories, strategies, and tactics. Likewise, this course will make you a better employee for the organizations you are employed by throughout your career. When completed, this course will help you understand how marketing concepts and tools can help any organization be more successful. You will be able to make better purchase decisions (or at least more knowledgeable ones) for you and your family. Lastly, you will better understand how information technology is impacting the field of marketing. Topics include the marketing environment, marketing research and information systems, consumer behavior, marketing planning, segmentation, targeting, positioning, competitive strategy, ethics in marketing, product design and management, pricing, distribution, promotion, international service and nonprofit marketing. The course includes an online simulation, case studies, and discussions focused on recent marketing trends.
Sections offered by academic year and season, with estimated offering chances for future years above the divider
Year
Fall
Spring
Summer
Intersession
2030
50%2030 Fall: 50% chance, medium confidence. Offered in every fall term since 2018. Department course count falling about 4% per year. Department faculty is about 37% below its recent average.
74%2030 Spring: 74% chance, medium confidence. Offered in every spring term since 2018. Department course count rising about 3% per year. Department faculty is about 16% above its recent average.
7%2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018.
8%2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020.
2029
55%2029 Fall: 55% chance, medium confidence. Offered in every fall term since 2017. Department course count falling about 3% per year. Department faculty is about 37% below its recent average.
79%2029 Spring: 79% chance, medium confidence. Offered in every spring term since 2017. Section count rising about 1% per year over 2 terms. Department course count rising about 5% per year. Department faculty is about 20% above its recent average.
6%2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017.
7%2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2028
65%2028 Fall: 65% chance, medium confidence. Offered in every fall term since 2016. Department faculty is about 35% below its recent average.
83%2028 Spring: 83% chance, medium confidence. Offered in every spring term since 2016. Section count rising about 1% per year over 3 terms. Department course count rising about 7% per year. Department faculty is about 24% above its recent average.
5%2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016.
7%2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2027
80%2027 Fall: 80% chance, medium confidence. Offered in every fall term since 2015. Department course count rising about 4% per year.
80%2027 Spring: 80% chance, medium confidence. Offered in every spring term since 2015. Section count rising about 1% per year over 4 terms. Department course count rising about 7% per year.
5%2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015.
6%2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2026
22 sections
11 section
Not offered
n/aNo data for this term
2025
22 sections
22 sections
Not offered
Not offered
2024
22 sections
22 sections
Not offered
Not offered
2023
22 sections
33 sections
Not offered
Not offered
2022
22 sections
22 sections
Not offered
Not offered
2021
22 sections
11 section
Not offered
Not offered
2020
33 sections
22 sections
Not offered
Not offered
2019
22 sections
11 section
Not offered
n/aNo data for this term
2018
22 sections
22 sections
Not offered
n/aNo data for this term
2017
11 section
11 section
Not offered
Not offered
2016
22 sections
11 section
Not offered
n/aNo data for this term
ForecastUnder 15%15–39%40–69%70–89%90%+Not enough history
Fall Spring Summer Intersession Darker means more sectionsNot offeredNo data for term
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a
cell for confidence and evidence; low-confidence estimates are marked with ~.