MKT5488
INTERNET & SOCIAL MEDIA MKTING
Offered in a current or upcoming term. Official schedule
- Department
- Marketing
- Terms offered
- 12
- Data refreshed
- Jun 27, 2026
Description
The advancement of Digital Marketing and Socia Media Marketing has changed how consumers and organizations interact with one another. This course will provide an operational foundation on how organizations are leveraging social media marketing, content marketing/ creation and influencer marketing, as it relates to consumer engagement. The course will also provide a macro-overview of display, mobile, affiliate and GEO targeting, along with reviewing the latest market shifts and trends. Students will gain practical, hands-on experience by using techniques discussed in class to solve current challenges that organizations are facing today. Case studies, group projects, presentations, student participation are a large aspect of this class.
Syllabi
Sign in to view syllabi.
Offerings and forecast 2016–2026
2015 2026
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 33% chance, medium confidence. Offered in 5 of 9 fall terms since 2018. Department course count falling about 4% per year. Department faculty is about 37% below its recent average. | 2030 Spring: 43% chance, medium confidence. Offered in 4 of 9 spring terms since 2018. Department course count rising about 3% per year. Department faculty is about 16% above its recent average. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 35% chance, medium confidence. Offered in 5 of 10 fall terms since 2017. Department course count falling about 3% per year. Department faculty is about 37% below its recent average. | 2029 Spring: 44% chance, medium confidence. Offered in 4 of 10 spring terms since 2017. Department course count rising about 5% per year. Department faculty is about 20% above its recent average. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 43% chance, medium confidence. Offered in 6 of 11 fall terms since 2016. Department faculty is about 35% below its recent average. | 2028 Spring: 47% chance, medium confidence. Offered in 5 of 11 spring terms since 2016. Department course count rising about 7% per year. Department faculty is about 24% above its recent average. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 52% chance, medium confidence. Offered in 7 of 12 fall terms since 2015. Department course count rising about 4% per year. Department faculty is about 32% below its recent average. | 2027 Spring: 48% chance, medium confidence. Offered in 5 of 11 spring terms since 2016. Department course count rising about 7% per year. Department faculty is about 25% above its recent average. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2026 | 1 section | Not offered | Not offered | No data |
| 2025 | 1 section | Not offered | Not offered | Not offered |
| 2024 | 1 section | 1 section | Not offered | Not offered |
| 2023 | 1 section | 1 section | Not offered | Not offered |
| 2022 | Not offered | 1 section | Not offered | Not offered |
| 2021 | Not offered | 1 section | Not offered | Not offered |
| 2020 | Not offered | Not offered | Not offered | Not offered |
| 2019 | 1 section | Not offered | Not offered | No data |
| 2018 | Not offered | Not offered | Not offered | No data |
| 2017 | Not offered | Not offered | Not offered | Not offered |
| 2016 | 1 section | 1 section | Not offered | No data |
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession More sections Not offered No data
Meeting times
Recent first- Mon, 2:50 PM–5:50 PM Carlson Hall CH120 2026
- Wed, 9:00 AM–11:50 AM Carlson Hall CH120 202520232022
- Mon, 9:00 AM–11:50 AM Carlson Hall CH128 20242023
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Fall 2026 | Mark F. Gefteas | Lecture | 1 | 36 of 35 enrolled | 22673 |
| Fall 2025 | Mark F. Gefteas | Lecture | 1 | 33 of 35 enrolled | 22673 |
| Fall 2024 | Mark F. Gefteas | Lecture | 1 | 29 of 35 enrolled | 22673 |
| Spring 2024 | Mark F. Gefteas | Lecture | 1 | 30 of 30 enrolled | 31300 |
| Fall 2023 | Mark F. Gefteas | Lecture | 1 | 35 of 35 enrolled | 22673 |
| Spring 2023 | Mark F. Gefteas | Lecture | 1 | 41 of 40 enrolled | 31300 |
| Spring 2022 | Mark F. Gefteas | Lecture | 1 | 30 of 30 enrolled | 31300 |
| Spring 2021 | Mark F. Gefteas | Lecture | 1 | 9 of 30 enrolled | 38690 |
| Fall 2019 | Minji Jung | Lecture | 1 | 15 of 30 enrolled | 27500 |
| Fall 2016 | Michael A. Lewis | Lecture | 0.5 | 19 of 30 enrolled | 24947 |
| Spring 2016 | Michael A. Lewis | Lecture | 0.5 | 12 of 30 enrolled | 34911 |
| Fall 2015 | Michael A. Lewis | Lecture | 0.5 | 13 of 30 enrolled | 24947 |