MKT5482
INTERNATIONAL MARKETING
- Department
- Marketing
- Terms offered
- 23
- Data refreshed
- Jun 30, 2026
Description
Section information text: This course examines the problems that firms encounter as they enter international markets. The text and readings explore marketing problems facing joint venture and multinational firms, as well as the exporter and licensor. A range of marketing activities is covered in the context of international operations, including marketing research, product policy, pricing, distribution, promotion, planning, organization and control. Open to MBA and MSF students only.
Syllabi
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Offering history & forecast 2005–2015
1996 2015
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018. | 2030 Spring: 7% chance, medium confidence. Offered in 0 of 9 spring terms since 2018. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017. | 2029 Spring: 6% chance, medium confidence. Offered in 0 of 10 spring terms since 2017. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016. | 2028 Spring: 5% chance, medium confidence. Offered in 0 of 11 spring terms since 2016. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 6% chance, high confidence. Offered in 1 of 12 fall terms since 2015. | 2027 Spring: 5% chance, high confidence. Offered in 0 of 12 spring terms since 2015. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2015 | 1 section | Not offered | Not offered | No data for this term |
| 2014 | 1 section | Not offered | Not offered | No data for this term |
| 2013 | 1 section | Not offered | Not offered | No data for this term |
| 2012 | 1 section | 1 section | Not offered | No data for this term |
| 2011 | Not offered | 1 section | Not offered | No data for this term |
| 2010 | Not offered | 1 section | Not offered | No data for this term |
| 2009 | Not offered | 1 section | Not offered | No data for this term |
| 2008 | Not offered | 1 section | Not offered | No data for this term |
| 2007 | Not offered | 1 section | Not offered | No data for this term |
| 2006 | Not offered | 1 section | Not offered | No data for this term |
| 2005 | Not offered | 1 section | Not offered | No data for this term |
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Thu, 6:00 PM–9:00 PM Graduate Management Center 201220112010200820062005 +3 more Also offered in Spring 2003, Fall 1998, Spring 1996
- Wed, 6:00 PM–9:00 PM Graduate Management Center 200920011997
- Thu, 1:00 PM–4:00 PM Carlson Hall CH231 2007
- Mon, 6:00 PM–9:00 PM Graduate Management Center 2004
- Tue, 6:00 PM–9:00 PM Carlson Hall 20022000
- Tue, Thu, 6:00 PM–9:00 PM Mass. Technology Park Corp. 1997
- Thu, 9:00 AM–12:00 PM DWG21 1997
- Mon, Wed, 6:00 PM–9:00 PM Mass. Technology Park Corp. 1996
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Fall 2015 | Ella Karat | Seminar/Proseminar | 1 | 13 of 30 enrolled | 24102 |
| Fall 2014 | Ella Karat | Seminar/Proseminar | 1 | 22 of 30 enrolled | 24102 |
| Fall 2013 | Ella Karat | Seminar/Proseminar | 1 | 16 of 30 enrolled | 23361 |
| Fall 2012 | Pilsik Choi | Seminar/Proseminar | 1 | 19 of 30 enrolled | 22641 |
| Spring 2012 | Pilsik Choi | Seminar/Proseminar | 1 | 12 of 30 enrolled | 31490 |
| Spring 2011 | Pilsik Choi | Seminar/Proseminar | 1 | 19 of 30 enrolled | 40404 |
| Spring 2010 | Pilsik Choi | Seminar/Proseminar | 1 | 29 of 30 enrolled | 37791 |
| Spring 2009 | Kenneth Preiss | Seminar/Proseminar | 1 | 28 of 30 enrolled | 37070 |
| Spring 2008 | Pilsik Choi | Seminar/Proseminar | 1 | 22 of 30 enrolled | 36357 |
| Spring 2007 | Pilsik Choi | Seminar/Proseminar | 1 | 24 of 30 enrolled | 34760 |
| Spring 2006 | Pilsik Choi | Seminar/Proseminar | 1 | 16 of 30 enrolled | 34760 |
| Spring 2005 | Barbara Finer | Seminar/Proseminar | 1 | 16 of 30 enrolled | 32812 |
| Spring 2003 | Carlos Rodriguez | Seminar/Proseminar | 1 | 16 of 30 enrolled | 37829 |
| Spring 2002 | Carlos Rodriguez | Seminar/Proseminar | 1 | 22 of 30 enrolled | 36512 |
| Spring 2001 | Carlos Rodriguez | Seminar/Proseminar | 1 | 8 of 30 enrolled | 35500 |
| Spring 2000 | Christian J. Delaunay | Seminar/Proseminar | 1 | 10 of 30 enrolled | 34729 |
| Fall 1998 | Christian J. Delaunay | Seminar/Proseminar | 1 | 13 of 30 enrolled | 23366 |
| Fall 1997 | John Y. Ding | Seminar/Proseminar | 1 | 15 of 30 enrolled | 22463 |
| Summer 1997 | John Y. Ding | Seminar/Proseminar | 1 | 19 of 30 enrolled | 10034 |
| Spring 1997 | John Y. Ding | Seminar/Proseminar | 1 | 14 of 35 enrolled | 30859 |
| Summer 1996 | John Y. Ding | Seminar/Proseminar | 1 | 22 of 35 enrolled | 10156 |
| Spring 1996 | John Y. Ding | Seminar/Proseminar | 1 | 26 of 35 enrolled | 30859 |
No-credit sessions
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Spring 2004 | Barbara Finer | Seminar/Proseminar | - | 14 of 30 enrolled | 31986 |