MSPC3218
BRAND JOURNALISM
- Department
- Master of Science Prof. Comm.
- Terms offered
- 5
- Data refreshed
- Jun 27, 2026
Description
Section information text: The biggest trend in corporate marketing and communications is storytelling and brand journalism. Internal and external communications in the business world is much like attracting an audience on television. This is a "real-world" course offering because hundreds of companies are creating their own 'newsrooms' in this noisy informational environment. This course will examine storytelling in the corporate environment and provide hands on, actionable ideas in the areas of video production, social media strategy, internal and external communications strategy and data driven storytelling. Brand journalists utilize journalism and storytelling skills to tell a company's story.
Syllabi
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Offering history & forecast 2020–2023
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 11% chance, medium confidence. Offered in 1 of 7 fall terms since 2020. | 2030 Spring: 26% chance, medium confidence. Offered in 3 of 6 spring terms since 2021. | 2030 Summer: 11% chance, medium confidence. Offered in 1 of 7 summer terms since 2020. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 11% chance, medium confidence. Offered in 1 of 7 fall terms since 2020. | 2029 Spring: 15% chance, medium confidence. Offered in 3 of 6 spring terms since 2021. Department course count falling about 11% per year. Department faculty is about 15% below its recent average. | 2029 Summer: 11% chance, medium confidence. Offered in 1 of 7 summer terms since 2020. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 11% chance, medium confidence. Offered in 1 of 7 fall terms since 2020. | 2028 Spring: 18% chance, medium confidence. Offered in 3 of 6 spring terms since 2021. Department course count falling about 2% per year. Department faculty is about 16% below its recent average. | 2028 Summer: 11% chance, medium confidence. Offered in 1 of 7 summer terms since 2020. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 10% chance, medium confidence. Offered in 1 of 7 fall terms since 2020. | 2027 Spring: 23% chance, medium confidence. Offered in 3 of 6 spring terms since 2021. Department faculty is about 14% below its recent average. | 2027 Summer: 10% chance, medium confidence. Offered in 1 of 7 summer terms since 2020. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2023 | Not offered | 1 section | Not offered | Not offered |
| 2022 | Not offered | 1 section | Not offered | Not offered |
| 2021 | Not offered | 1 section | Not offered | Not offered |
| 2020 | 1 section | Not offered | 1 section | Not offered |
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent firstNo meeting times recorded for this course.
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Spring 2023 | Jonathan S. Leiberman | Online | 1 | 10 of 30 enrolled | 31261 |
| Spring 2022 | Jonathan S. Leiberman | Online | 1 | 14 of 20 enrolled | 31261 |
| Spring 2021 | Jonathan S. Leiberman | Lecture | 1 | 6 of 15 enrolled | 38641 |
| Fall 2020 | Jonathan S. Leiberman | Lecture | 1 | 16 of 18 enrolled | 28037 |
| Summer 2020 | Jonathan S. Leiberman | Online | 1 | 16 of 15 enrolled | 11224 |