MSPC3213
STRAT MARKETING TOOLS & APPL
Also listed under 1 other title
- INTRO TONEW MEDIA TECHNOLOGIES
- Department
- Master of Science Prof. Comm.
- Terms offered
- 4
- Data refreshed
- Jun 30, 2026
Description
Section information text: This course is built on experiential learning for developing an integrated marketing communications strategy plan. The focus of the course work is to deepen the understanding of marketing, targeting customers, consumer behavior and values. The experiential component focuses on understanding how advertising, sales promotion, public relations, personal selling, word of mouth, social media, website content and presence, internal marketing, and in some cases design and packaging decisions form a coordinated marketing communications strategy. The course provides the conceptual underpinnings and approaches while exploring contemporary tools available for integrated strategic marketing communications.
Syllabi
Sign in with your @clarku.edu email to view syllabi.
Offering history & forecast 2013–2023
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018. | 2030 Spring: 26% chance, medium confidence. Offered in 3 of 6 spring terms since 2021. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017. | 2029 Spring: 15% chance, medium confidence. Offered in 3 of 6 spring terms since 2021. Department course count falling about 11% per year. Department faculty is about 15% below its recent average. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016. | 2028 Spring: 18% chance, medium confidence. Offered in 3 of 6 spring terms since 2021. Department course count falling about 2% per year. Department faculty is about 16% below its recent average. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 5% chance, high confidence. Offered in 0 of 12 fall terms since 2015. | 2027 Spring: 23% chance, medium confidence. Offered in 3 of 6 spring terms since 2021. Department faculty is about 14% below its recent average. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2023 | Not offered | 1 section | Not offered | Not offered |
| 2022 | Not offered | 1 section | Not offered | Not offered |
| 2021 | Not offered | 1 section | Not offered | Not offered |
| 2020 | Not offered | Not offered | Not offered | Not offered |
| 2019 | Not offered | Not offered | Not offered | No data for this term |
| 2018 | Not offered | Not offered | Not offered | No data for this term |
| 2017 | Not offered | Not offered | Not offered | Not offered |
| 2016 | Not offered | Not offered | Not offered | No data for this term |
| 2015 | Not offered | Not offered | Not offered | No data for this term |
| 2014 | Not offered | Not offered | Not offered | No data for this term |
| 2013 | Not offered | Not offered | Not offered | No data for this term |
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Tue, 6:15 PM–9:15 PM Graduate Management Center 2008
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Spring 2023 | Sarah McMaster | Lecture | 1 | 7 of 20 enrolled | 32018 |
| Spring 2022 | Sarah McMaster | Online | 1 | 14 of 20 enrolled | 32018 |
| Spring 2021 | Sarah McMaster | Online | 1 | 16 of 18 enrolled | 38637 |
| Fall 2008 | Charles Kronauer | Lecture | 1 | 5 of 25 enrolled | 25877 |