MSPC3212
MARKETING & COMM STRATEGIES
- Department
- Master of Science Prof. Comm.
- Terms offered
- 5
- Data refreshed
- Jun 30, 2026
Description
Section information text: This course examines the theoretical and structural models of marketing communication. The course material is designed to provide a foundation to the concept of customer intimacy as related to marketing. Students will explore marketing approaches for Business-to-Business (B2B) and Business to Consumer (B2C). The course will provide students with the knowledge and tools to create a coherent and fully integrated promotional campaign. Students will participate in the development of diverse marketing and strategic communications approaches targeting different stakeholders. The global nature of advertising and marketing is also covered.
Syllabi
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Offering history & forecast 2020–2022
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 19% chance, medium confidence. Offered in 2 of 6 fall terms since 2021. | 2030 Spring: 22% chance, medium confidence. Offered in 3 of 7 spring terms since 2020. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 19% chance, medium confidence. Offered in 2 of 6 fall terms since 2021. | 2029 Spring: 17% chance, medium confidence. Offered in 3 of 7 spring terms since 2020. Department course count falling about 11% per year. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 20% chance, medium confidence. Offered in 2 of 6 fall terms since 2021. | 2028 Spring: 19% chance, medium confidence. Offered in 3 of 7 spring terms since 2020. Department course count falling about 2% per year. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 20% chance, medium confidence. Offered in 2 of 6 fall terms since 2021. | 2027 Spring: 18% chance, medium confidence. Offered in 3 of 7 spring terms since 2020. Department faculty is about 14% below its recent average. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2022 | 1 section | 1 section | Not offered | Not offered |
| 2021 | 1 section | 1 section | Not offered | Not offered |
| 2020 | Not offered | 1 section | Not offered | Not offered |
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Thu, 6:30 PM–9:30 PM JC120 2020
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Fall 2022 | Sarah R. Harrington | Online | 1 | 19 of 30 enrolled | 21286 |
| Spring 2022 | Sarah R. Harrington | Online | 1 | 18 of 20 enrolled | 30947 |
| Fall 2021 | Sarah R. Harrington | Online | 1 | 20 of 20 enrolled | 28478 |
| Spring 2021 | Sarah R. Harrington | Online | 1 | 18 of 18 enrolled | 37931 |
| Spring 2020 | Sarah R. Harrington | Lecture | 1 | 27 of 25 enrolled | 37931 |