Courses MSPC3100 MSPC3100 MARKETING COMMUNICATION
Other titles (1)
Terms offered 29
Data refreshed Sep 29, 2026 Description Section information text: This course develops a solid understanding of the conceptual basis and theoretical structure of the principles of marketing and promotes best practice marketing and business solutions. Students act in a consulting capacity and develop a high-level strategic and tactical marketing plan for a client company that will use it to launch a new product/new venture, reposition the organization, or address a chronic problem. Focal points of the course include branding, concurrent marketing, international marketing, Internet marketing, and buying behavior.
Offerings and forecast 2010–2020 Sections Demand
Sections by year and season Year Fall Spring Summer Intersession 2030 14% 2030 Fall: 14% chance, medium confidence. Offered in 2 of 9 fall terms since 2018. 17% 2030 Spring: 17% chance, medium confidence. Offered in 3 of 9 spring terms since 2018. 10% 2030 Summer: 10% chance, medium confidence. Offered in 1 of 9 summer terms since 2018. 8% 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. 2029 14% 2029 Fall: 14% chance, medium confidence. Offered in 2 of 10 fall terms since 2017. 16% 2029 Spring: 16% chance, medium confidence. Offered in 3 of 10 spring terms since 2017. 9% 2029 Summer: 9% chance, medium confidence. Offered in 1 of 10 summer terms since 2017. 7% 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. 2028 13% 2028 Fall: 13% chance, medium confidence. Offered in 2 of 11 fall terms since 2016. 16% 2028 Spring: 16% chance, medium confidence. Offered in 3 of 11 spring terms since 2016. 9% 2028 Summer: 9% chance, medium confidence. Offered in 1 of 11 summer terms since 2016. 7% 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. 2027 13% 2027 Fall: 13% chance, high confidence. Offered in 2 of 12 fall terms since 2015. 16% 2027 Spring: 16% chance, medium confidence. Offered in 3 of 12 spring terms since 2015. 8% 2027 Summer: 8% chance, high confidence. Offered in 1 of 12 summer terms since 2015. 6% 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. 2020 1 1 section 1 1 section Not offered Not offered 2019 1 1 section 1 1 section 1 1 section n/a No data 2018 Not offered 1 1 section Not offered n/a No data 2017 Not offered Not offered Not offered Not offered 2016 Not offered Not offered Not offered n/a No data 2015 Not offered Not offered Not offered n/a No data 2014 1 1 section Not offered Not offered n/a No data 2013 2 2 sections Not offered 1 1 section n/a No data 2012 3 3 sections 1 1 section Not offered n/a No data 2011 1 1 section Not offered Not offered n/a No data 2010 2 2 sections Not offered Not offered n/a No data
Forecast
Meeting times Recent first Wed, 6:30 PM–9:30 PM JC001 2019 Tue, 6:30 PM–9:30 PM 2013 1996 Thu, 6:30 PM–9:30 PM JC220 2011 2010-1 2010-2 2009 2008-1 2002 +2 more Also offered in Spring 1999, Spring 1998 Mon, Wed, 6:00 PM–9:00 PM JC218 2001 Expand all
1 entry Credit-bearing sections of MSPC3100, 2020–21 Term Professor Type Credits Enrollment CRN Fall 2020 Sarah McMaster Lecture 1 7 / 18 7 of 18 enrolled 27539
2 entries Credit-bearing sections of MSPC3100, 2019–20 Term Professor Type Credits Enrollment CRN Spring 2020 Sarah McMaster Lecture 1 4 / 20 4 of 20 enrolled 36594 Fall 2019 Sarah McMaster Lecture 1 13 / 25 13 of 25 enrolled 27539
2 entries Credit-bearing sections of MSPC3100, 2018–19 Term Professor Type Credits Enrollment CRN Summer 2019 Sarah McMaster Lecture 1 8 / 25 8 of 25 enrolled 11065 Spring 2019 Sarah McMaster Lecture 1 20 / 20 20 of 20 enrolled 36594
1 entry Credit-bearing sections of MSPC3100, 2017–18 Term Professor Type Credits Enrollment CRN Spring 2018 Cheryl Amantea Lecture 1 19 / 25 19 of 25 enrolled 36594
1 entry Credit-bearing sections of MSPC3100, 2014–15 Term Professor Type Credits Enrollment CRN Fall 2014 Olga M. Diachenko Lecture 1 14 / 99 14 of 99 enrolled 24474
2 entries Credit-bearing sections of MSPC3100, 2013–14 Term Professor Type Credits Enrollment CRN Fall 2013 Robert J. Ristino Lecture 1 10 / 6 10 of 6 enrolled 23448 Fall 2013 Robert J. Ristino Lecture 1 14 / 16 14 of 16 enrolled 23375
4 entries 2 entries Credit-bearing sections of MSPC3100, 2011–12 Term Professor Type Credits Enrollment CRN Spring 2012 Denis V. Stukalov Lecture 1 19 / 99 19 of 99 enrolled 32178 Fall 2011 Robert J. Ristino Lecture 1 20 / 25 20 of 25 enrolled 21763
2 entries Credit-bearing sections of MSPC3100, 2010–11 Term Professor Type Credits Enrollment CRN Fall 2010 Robert J. Ristino Lecture 1 21 / 25 21 of 25 enrolled 28457 Fall 2010 Robert J. Ristino Lecture 1 1 / 1 1 of 1 enrolled 28664
1 entry Credit-bearing sections of MSPC3100, 2009–10 Term Professor Type Credits Enrollment CRN Fall 2009 Robert J. Ristino Lecture 1 11 / 25 11 of 25 enrolled 25946
4 entries 1 entry Credit-bearing sections of MSPC3100, 2006–07 Term Professor Type Credits Enrollment CRN Fall 2006 Meir Ben Haim Lecture 1 10 / 999 10 of 999 enrolled 24663
1 entry Credit-bearing sections of MSPC3100, 2002–03 Term Professor Type Credits Enrollment CRN Fall 2002 Jose Rodriguez Lecture 1 7 / 25 7 of 25 enrolled 27088
1 entry Credit-bearing sections of MSPC3100, 2001–02 Term Professor Type Credits Enrollment CRN Spring 2002 Unlisted Lecture 1 - / 999No enrollment data; capacity 999 36520
2 entries Credit-bearing sections of MSPC3100, 2000–01 Term Professor Type Credits Enrollment CRN Summer 2001 Robert J. Ristino Lecture 1 9 / 24 9 of 24 enrolled 10090 Spring 2001 Unlisted Lecture 1 - / 999No enrollment data; capacity 999 36048
1 entry Credit-bearing sections of MSPC3100, 1999–00 Term Professor Type Credits Enrollment CRN Spring 2000 Unlisted Lecture 1 - / 999No enrollment data; capacity 999 35140
2 entries Credit-bearing sections of MSPC3100, 1998–99 Term Professor Type Credits Enrollment CRN Spring 1999 Robert J. Ristino Lecture 1 9 / 30 9 of 30 enrolled 33882 Spring 1999 Unlisted Lecture 1 0 / 0 0 of 0 enrolled 34259
3 entries Credit-bearing sections of MSPC3100, 1997–98 Term Professor Type Credits Enrollment CRN Spring 1998 Robert J. Ristino Lecture 1 14 / 20 14 of 20 enrolled 32544 Spring 1998 Unlisted Lecture 1 - / 999No enrollment data; capacity 999 33392 Fall 1997 Unlisted Lecture 1 - / 999No enrollment data; capacity 999 23035
2 entries Credit-bearing sections of MSPC3100, 1996–97 Term Professor Type Credits Enrollment CRN Spring 1997 Unlisted Lecture 1 - / 999No enrollment data; capacity 999 32361 Fall 1996 Unlisted Lecture 1 - / 999No enrollment data; capacity 999 22170
3 entries Credit-bearing sections of MSPC3100, 1995–96 Term Professor Type Credits Enrollment CRN Spring 1996 Robert J. Ristino Lecture 1 14 / 20 14 of 20 enrolled 30720 Spring 1996 Unlisted Lecture 1 - / 999No enrollment data; capacity 999 31439 Fall 1995 Unlisted Lecture 1 - / 999No enrollment data; capacity 999 21380