MSC3900
RESEARCH & MARKETING ANALYTICS
- Department
- Master of Sci in Comm
- Terms offered
- 1
- Data refreshed
- Jun 27, 2026
Description
This course addresses the use of marketing research as a tool to aide in making sound marketing decisions. Students will explore how the information used to make marketing decisions is gathered and analyzed. Topics will cover the various tools for generating insights from empirical data in such areas as segmentation, targeting and positioning, customer choice, product and pricing decisions. Formerly MSPC 3900
Syllabi
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Offering history & forecast 2023
2023
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: not enough history to forecast. | 2030 Spring: not enough history to forecast. | 2030 Summer: not enough history to forecast. | 2030 Intersession: not enough history to forecast. |
| 2029 | 2029 Fall: not enough history to forecast. | 2029 Spring: not enough history to forecast. | 2029 Summer: not enough history to forecast. | 2029 Intersession: not enough history to forecast. |
| 2028 | 2028 Fall: not enough history to forecast. | 2028 Spring: not enough history to forecast. | 2028 Summer: not enough history to forecast. | 2028 Intersession: not enough history to forecast. |
| 2027 | 2027 Fall: not enough history to forecast. | 2027 Spring: not enough history to forecast. | 2027 Summer: not enough history to forecast. | 2027 Intersession: not enough history to forecast. |
| 2023 | 1 section | Not offered | Not offered | Not offered |
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent firstNo meeting times recorded for this course.
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Fall 2023 | Daniel S. Hunt | Online | 1 | 25 of 30 enrolled | 22632 |