MSC3218
BRAND JOURNALISM
- Department
- Master of Sci in Comm
- Terms offered
- 2
- Data refreshed
- Jun 27, 2026
Description
The biggest trend in corporate marketing and communications is storytelling and brand journalism. Internal and external communications in the business world is much like attracting an audience on television. This is a "real-world" course offering because hundreds of companies are creating their own 'newsrooms' in this noisy informational environment. This course will examine storytelling in the corporate environment and provide hands on, actionable ideas in the areas of video production, social media strategy, internal and external communications strategy and data driven storytelling. Brand journalists utilize journalism and storytelling skills to tell a company's story. Formerly MSPC 3218
Syllabi
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Offerings and forecast 2024–2025
2024 2025
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018. | 2030 Spring: 28% chance, low confidence. Offered in 2 of 3 spring terms since 2024. Department faculty is about 11% below its recent average. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017. | 2029 Spring: 30% chance, low confidence. Offered in 2 of 3 spring terms since 2024. Department faculty is about 11% below its recent average. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016. | 2028 Spring: 32% chance, low confidence. Offered in 2 of 3 spring terms since 2024. Department faculty is about 11% below its recent average. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 5% chance, high confidence. Offered in 0 of 12 fall terms since 2015. | 2027 Spring: 34% chance, low confidence. Offered in 2 of 3 spring terms since 2024. Department faculty is about 11% below its recent average. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2025 | Not offered | 1 section | Not offered | Not offered |
| 2024 | Not offered | 1 section | Not offered | Not offered |
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession More sections Not offered No data
Meeting times
Recent first- Tue, 6:30 PM–9:30 PM ONLINE 2025
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Spring 2025 | Jonathan S. Leiberman | Online | 1 | 18 of 30 enrolled | 33237 |
| Spring 2024 | Jonathan S. Leiberman | Online | 1 | 5 of 30 enrolled | 33237 |