MSC3212
MARKETING & COMM STRATEGIES
- Department
- Master of Sci in Comm
- Terms offered
- 3
- Data refreshed
- Jun 27, 2026
Description
This course examines the theoretical and structural models of marketing communication. The course material is designed to provide a foundation to the concept of customer intimacy as related to marketing. Students will explore marketing approaches for Business-to-Business (B2B) and Business to Consumer (B2C). The course will provide students with the knowledge and tools to create a coherent and fully integrated promotional campaign. Students will participate in the development of diverse marketing and strategic communications approaches targeting different stakeholders. The global nature of advertising and marketing is also covered. Formerly MSPC 3212
Syllabi
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Offering history & forecast 2024–2026
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: not enough history to forecast. | 2030 Spring: 28% chance, low confidence. Offered in 2 of 3 spring terms since 2024. Department faculty is about 11% below its recent average. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: not enough history to forecast. | 2029 Spring: 30% chance, low confidence. Offered in 2 of 3 spring terms since 2024. Department faculty is about 11% below its recent average. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: not enough history to forecast. | 2028 Spring: 32% chance, low confidence. Offered in 2 of 3 spring terms since 2024. Department faculty is about 11% below its recent average. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: not enough history to forecast. | 2027 Spring: 34% chance, low confidence. Offered in 2 of 3 spring terms since 2024. Department faculty is about 11% below its recent average. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2026 | 1 section | Not offered | Not offered | No data for this term |
| 2025 | Not offered | 1 section | Not offered | Not offered |
| 2024 | Not offered | 1 section | Not offered | Not offered |
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Mon, 6:30 PM–9:30 PM Carlson Hall CH128 2026
- Thu, 6:30 PM–9:30 PM JC217 2025
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Fall 2026 | Maura A. Webster | Lecture | 1 | 9 of 25 enrolled | 24752 |
| Spring 2025 | Heath P. Oikle | Lecture | 1 | 16 of 30 enrolled | 33241 |
| Spring 2024 | Daniel S. Hunt | Lecture | 1 | 25 of 30 enrolled | 33241 |