MGMT237
BRANDING CONCEPTS & PRINCIPLES
- Department
- Management
- Terms offered
- 7
- Data refreshed
- Jun 30, 2026
Description
Section information text: This is an undergraduate management course whose purpose is to introduce the key concepts and principles of branding as a critical part of the new business landscape. These concepts will be delivered through cases, articles and global reviews of top brands in major product and service segments. The delivery of content will rely on textbook studies of branding, along with articles from business magazines and other relevant sources. Brand management is becoming more critical for both large and small organizations, as Corporate Social Responsibility and other issues become larger components of consumer and business buying decisions. The position of this course will reinforce the marketing principles taught in MGT 230 and will provide a good foundation for those students who seek an MBA and will take the more advanced Branding strategy course offered at the graduate level.
Syllabi
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Offerings and forecast 2014–2020
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 17% chance, medium confidence. Offered in 3 of 9 fall terms since 2018. | 2030 Spring: 7% chance, medium confidence. Offered in 0 of 9 spring terms since 2018. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 19% chance, medium confidence. Offered in 4 of 10 fall terms since 2017. | 2029 Spring: 6% chance, medium confidence. Offered in 0 of 10 spring terms since 2017. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 15% chance, medium confidence. Offered in 5 of 11 fall terms since 2016. Department course count falling about 4% per year. | 2028 Spring: 7% chance, medium confidence. Offered in 1 of 11 spring terms since 2016. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 15% chance, high confidence. Offered in 5 of 12 fall terms since 2015. Department course count falling about 6% per year. | 2027 Spring: 7% chance, medium confidence. Offered in 1 of 11 spring terms since 2016. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2020 | 1 section | Not offered | Not offered | Not offered |
| 2019 | 1 section | Not offered | Not offered | No data |
| 2018 | 1 section | Not offered | Not offered | No data |
| 2017 | 1 section | Not offered | Not offered | Not offered |
| 2016 | 1 section | 1 section | Not offered | No data |
| 2015 | Not offered | Not offered | Not offered | No data |
| 2014 | 1 section | Not offered | Not offered | No data |
Meeting times
Recent first- Mon, Wed, 12:00 PM–1:15 PM ONLINE 2020
- Mon, Wed, 12:00 PM–1:15 PM Biological Sciences B237 20192016
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Fall 2020 | Thomas J. Murphy | Online | 1 | 32 of 30 enrolled | 25335 |
| Fall 2019 | Thomas J. Murphy | Lecture | 1 | 34 of 30 enrolled | 25335 |
| Fall 2018 | Thomas J. Murphy | Lecture | 1 | 27 of 30 enrolled | 25335 |
| Fall 2017 | Thomas J. Murphy | Lecture | 1 | 28 of 30 enrolled | 25335 |
| Fall 2016 | Thomas J. Murphy | Lecture | 1 | 15 of 30 enrolled | 25335 |
| Spring 2016 | Thomas J. Murphy | Lecture | 1 | 31 of 30 enrolled | 35081 |
| Fall 2014 | Thomas J. Murphy | Lecture | 1 | 29 of 30 enrolled | 23773 |