MGMT235
ADVERTISING & PROMOTION
Also listed under 1 other title
- ADVERTISING AND PROMOTION
- Department
- Management
- Terms offered
- 7
- Data refreshed
- Jun 30, 2026
Description
Section information text: This course focuses upon the concepts and strategies associated with developing an effective integrated marketing communications program. After beginning with a review of the communication process, persuasion theory, and attitude change, the course addresses such topics as creative strategy, budgeting, media planning, and promotional mix decisions including the use of interactive media, e-marketing, and guerilla tactics. Students gain hands-on experience through the development of a regional advertising and promotional campaign.
Syllabi
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Offering history & forecast 2005–2015
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018. | 2030 Spring: 7% chance, medium confidence. Offered in 0 of 9 spring terms since 2018. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017. | 2029 Spring: 6% chance, medium confidence. Offered in 0 of 10 spring terms since 2017. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016. | 2028 Spring: 5% chance, medium confidence. Offered in 0 of 11 spring terms since 2016. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 5% chance, high confidence. Offered in 0 of 12 fall terms since 2015. | 2027 Spring: 6% chance, high confidence. Offered in 1 of 12 spring terms since 2015. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2015 | Not offered | 1 section | Not offered | No data for this term |
| 2014 | Not offered | 1 section | Not offered | No data for this term |
| 2013 | Not offered | Not offered | Not offered | No data for this term |
| 2012 | 1 section | Not offered | Not offered | No data for this term |
| 2011 | 1 section | Not offered | Not offered | No data for this term |
| 2010 | 1 section | Not offered | Not offered | No data for this term |
| 2009 | Not offered | Not offered | Not offered | No data for this term |
| 2008 | Not offered | Not offered | Not offered | No data for this term |
| 2007 | Not offered | Not offered | Not offered | No data for this term |
| 2006 | Not offered | Not offered | Not offered | No data for this term |
| 2005 | Not offered | 1 section | Not offered | No data for this term |
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Mon, Wed, 12:00 PM–1:15 PM Carlson Hall CH128 2015
- Mon, Thu, 1:25 PM–2:40 PM JC102 201120102005
- Tue, Thu, 10:25 AM–11:40 AM JC220 2002
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Spring 2015 | Thomas J. Murphy | Lecture | 1 | 32 of 30 enrolled | 33079 |
| Spring 2014 | Thomas J. Murphy | Lecture | 1 | 29 of 30 enrolled | 33079 |
| Fall 2012 | Keith Coulter | Lecture | 1 | 27 of 30 enrolled | 20528 |
| Fall 2011 | Keith Coulter | Lecture | 1 | 26 of 30 enrolled | 20528 |
| Fall 2010 | Keith Coulter | Lecture | 1 | 26 of 30 enrolled | 27576 |
| Spring 2005 | Robin Chase | Lecture | 1 | 20 of 30 enrolled | 32602 |
| Fall 2002 | Irene T. Houle | Lecture | 1 | 14 of 30 enrolled | 26416 |