MGMT234
CONSUMER BEHAVIOR
- Department
- Management
- Terms offered
- 8
- Data refreshed
- Jun 30, 2026
Description
Section information text: Consumer Behavior is a course focused on the concepts that create consumer demand for products and services and define consumers choices for particular brands. Within the course, students will discuss selected articles and videos that go beyond the textbook to demonstrate current trends in consumer buying behaviors in key market segments. Students will also work as teams during the semester on a project to identify marketing strategies to position brands for target consumer segments.
Syllabi
Sign in with your @clarku.edu email to view syllabi.
Offering history & forecast 2011–2021
1995 2021
| Year | Fall | Spring | Summer | Intersession |
|---|---|---|---|---|
| 2030 | 2030 Fall: 7% chance, medium confidence. Offered in 0 of 9 fall terms since 2018. | 2030 Spring: 21% chance, medium confidence. Offered in 4 of 9 spring terms since 2018. Department course count rising about 4% per year. Department faculty is about 35% below its recent average. | 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. | 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020. |
| 2029 | 2029 Fall: 6% chance, medium confidence. Offered in 0 of 10 fall terms since 2017. | 2029 Spring: 19% chance, medium confidence. Offered in 5 of 10 spring terms since 2017. Department course count falling about 2% per year. | 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. | 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2028 | 2028 Fall: 5% chance, medium confidence. Offered in 0 of 11 fall terms since 2016. | 2028 Spring: 18% chance, medium confidence. Offered in 5 of 10 spring terms since 2017. Department course count falling about 5% per year. | 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. | 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2027 | 2027 Fall: 5% chance, high confidence. Offered in 0 of 12 fall terms since 2015. | 2027 Spring: 19% chance, medium confidence. Offered in 5 of 10 spring terms since 2017. Department course count falling about 6% per year. | 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. | 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017. |
| 2021 | Not offered | 1 section | Not offered | Not offered |
| 2020 | Not offered | 1 section | Not offered | Not offered |
| 2019 | Not offered | 1 section | Not offered | No data for this term |
| 2018 | Not offered | 1 section | Not offered | No data for this term |
| 2017 | Not offered | 1 section | Not offered | Not offered |
| 2016 | Not offered | Not offered | Not offered | No data for this term |
| 2015 | Not offered | Not offered | Not offered | No data for this term |
| 2014 | Not offered | Not offered | Not offered | No data for this term |
| 2013 | Not offered | Not offered | Not offered | No data for this term |
| 2012 | Not offered | Not offered | Not offered | No data for this term |
| 2011 | Not offered | Not offered | Not offered | No data for this term |
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term
Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.
Meeting times
Most recent first- Tue, Thu, 10:25 AM–11:40 AM ONLINE 2021
- Tue, Thu, 10:25 AM–11:40 AM Carlson Hall CH120 2020
- Mon, Thu, 1:25 PM–2:40 PM Carlson Hall CH128 20192018
- Mon, Wed, 12:00 PM–1:15 PM Carlson Hall CH120 2017
- Tue, Thu, 2:40 PM–3:55 PM JC104 199719961995
| Term | Professor | Type | Credits | Enrollment | CRN |
|---|---|---|---|---|---|
| Spring 2021 | Thomas J. Murphy | Online | 1 | 57 of 30 enrolled | 35820 |
| Spring 2020 | Thomas J. Murphy | Lecture | 1 | 36 of 30 enrolled | 35820 |
| Spring 2019 | Thomas J. Murphy | Lecture | 1 | 40 of 30 enrolled | 35820 |
| Spring 2018 | Thomas J. Murphy | Lecture | 1 | 32 of 30 enrolled | 35820 |
| Spring 2017 | Thomas J. Murphy | Lecture | 1 | 37 of 30 enrolled | 35820 |
| Fall 1997 | John H. Friar | Lecture | 1 | 6 of 35 enrolled | 20708 |
| Fall 1996 | John H. Friar | Lecture | 1 | 16 of 35 enrolled | 20708 |
| Fall 1995 | John H. Friar | Lecture | 1 | 19 of 35 enrolled | 20708 |