Clarkie Catalog

MGMT230

MARKETING MANAGEMENT

Also listed under 1 other title
  • MARKETING MGMT
Department
Management
Terms offered
47
Data refreshed
Sep 29, 2026

Description

Section information text: The main objective of this course is (1) to introduce students to marketing by providing key marketing terms, fundamental concepts, and principles and (2) to enable students to understand and analyze real marketing issues and problems. The content will focus on the analysis of marketing activities in consumer, reseller, industrial, government, and service markets. In addition, after you complete this course, you will be more knowledgeable about particular companies/organizations as well as the importance of marketing to organizations and other business functions. This course will make you a better consumer by helping you better understand marketing theories, strategies, and tactics. Likewise, this course will make you a better employee for the organizations you are employed by throughout your career. When completed, this course will help you understand how marketing concepts and tools can help any organization be more successful. You will be able to make better purchase decisions (or at least more knowledgeable ones) for you and your family. Lastly, you will better understand how information technology is impacting the field of marketing. Surveys the role of marketing in business and society. Topics include the marketing environment, marketing research and information systems, consumer behavior, the organizational consumer, products, pricing, distribution, promotion, international service and nonprofit marketing.

Syllabi

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Offering history & forecast 2011–2021

1996
2021
Sections offered by academic year and season, with estimated offering chances for future years above the divider
YearFallSpringSummerIntersession
2030 2030 Fall: 17% chance, medium confidence. Offered in 3 of 9 fall terms since 2018. 2030 Spring: 21% chance, medium confidence. Offered in 4 of 9 spring terms since 2018. Department course count rising about 4% per year. Department faculty is about 35% below its recent average. 2030 Summer: 7% chance, medium confidence. Offered in 0 of 9 summer terms since 2018. 2030 Intersession: 8% chance, medium confidence. Offered in 0 of 6 intersession terms since 2020.
2029 2029 Fall: 19% chance, medium confidence. Offered in 4 of 10 fall terms since 2017. 2029 Spring: 19% chance, medium confidence. Offered in 5 of 10 spring terms since 2017. Department course count falling about 2% per year. 2029 Summer: 6% chance, medium confidence. Offered in 0 of 10 summer terms since 2017. 2029 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2028 2028 Fall: 15% chance, medium confidence. Offered in 5 of 11 fall terms since 2016. Department course count falling about 4% per year. 2028 Spring: 14% chance, medium confidence. Offered in 6 of 11 spring terms since 2016. Department course count falling about 5% per year. Department faculty is about 43% below its recent average. 2028 Summer: 5% chance, medium confidence. Offered in 0 of 11 summer terms since 2016. 2028 Intersession: 7% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2027 2027 Fall: 17% chance, medium confidence. Offered in 6 of 12 fall terms since 2015. Department course count falling about 6% per year. 2027 Spring: 16% chance, medium confidence. Offered in 7 of 12 spring terms since 2015. Department course count falling about 6% per year. Department faculty is about 45% below its recent average. 2027 Summer: 5% chance, high confidence. Offered in 0 of 12 summer terms since 2015. 2027 Intersession: 6% chance, medium confidence. Offered in 0 of 7 intersession terms since 2017.
2021 Not offered 1 section Not offered Not offered
2020 2 sections 1 section Not offered Not offered
2019 2 sections 1 section Not offered No data for this term
2018 2 sections 1 section Not offered No data for this term
2017 1 section 1 section Not offered Not offered
2016 1 section 1 section Not offered No data for this term
2015 1 section 1 section Not offered No data for this term
2014 1 section 1 section Not offered No data for this term
2013 1 section 1 section Not offered No data for this term
2012 1 section 1 section Not offered No data for this term
2011 1 section 1 section Not offered No data for this term
Forecast Under 15% 15–39% 40–69% 70–89% 90%+ Not enough history
Fall Spring Summer Intersession Darker means more sections Not offered No data for term

Future estimates combine recent offering frequency with detected multi-year cycles. Hover a cell for confidence and evidence; low-confidence estimates are marked with ~.

Meeting times

Most recent first
  • Thu, 6:00 PM–9:00 PM ONLINE 2021
  • Mon, Thu, 1:25 PM–2:40 PM ATW302 20192018-12006
  • Mon, Wed, 12:00 PM–1:15 PM Carlson Hall CH128 201920172016201520132009
  • Mon, Thu, 2:50 PM–4:05 PM JC218 2018-220092008200720062005
  • Tue, Thu, 10:25 AM–11:40 AM JC220 201420112011201020102008
  • Tue, Thu, 9:00 AM–10:15 AM JC106 20122003
  • Tue, Fri, 12:00 PM–1:15 PM Carlson Hall CH120 2007
  • Mon, Wed, Fri, 10:00 AM–10:50 AM Biological Sciences B237 2005200420042003
2020–21 3 entries
Credit-bearing sections of MGMT230, 2020–21
TermProfessorTypeCreditsEnrollmentCRN
Spring 2021John M. MollicaOnline1 40 of 40 enrolled30693
Fall 2020John M. MollicaLecture1 24 of 35 enrolled20517
Fall 2020John M. MollicaOnline1 27 of 40 enrolled26687
2019–20 3 entries
Credit-bearing sections of MGMT230, 2019–20
TermProfessorTypeCreditsEnrollmentCRN
Spring 2020Minji JungLecture1 36 of 40 enrolled30693
Fall 2019Minji JungLecture1 40 of 40 enrolled20517
Fall 2019Minji JungLecture1 15 of 40 enrolled26687
2018–19 3 entries
Credit-bearing sections of MGMT230, 2018–19
TermProfessorTypeCreditsEnrollmentCRN
Spring 2019Thomas J. MurphyLecture1 40 of 40 enrolled30693
Fall 2018Thomas J. MurphyLecture1 42 of 40 enrolled20517
Fall 2018Junhong WangLecture1 41 of 40 enrolled26687
2017–18 2 entries
Credit-bearing sections of MGMT230, 2017–18
TermProfessorTypeCreditsEnrollmentCRN
Spring 2018Thomas J. MurphyLecture1 59 of 60 enrolled30693
Fall 2017Thomas J. MurphyLecture1 40 of 40 enrolled20517
2016–17 2 entries
Credit-bearing sections of MGMT230, 2016–17
TermProfessorTypeCreditsEnrollmentCRN
Spring 2017Thomas J. MurphyLecture1 38 of 40 enrolled30693
Fall 2016Thomas J. MurphyLecture1 40 of 40 enrolled20517
2015–16 2 entries
Credit-bearing sections of MGMT230, 2015–16
TermProfessorTypeCreditsEnrollmentCRN
Spring 2016Thomas J. MurphyLecture1 35 of 40 enrolled30693
Fall 2015Thomas J. MurphyLecture1 42 of 40 enrolled20517
2014–15 2 entries
Credit-bearing sections of MGMT230, 2014–15
TermProfessorTypeCreditsEnrollmentCRN
Spring 2015Thomas J. MurphyLecture1 36 of 40 enrolled30693
Fall 2014Thomas J. MurphyLecture1 40 of 40 enrolled20517
2013–14 2 entries
Credit-bearing sections of MGMT230, 2013–14
TermProfessorTypeCreditsEnrollmentCRN
Spring 2014Thomas J. MurphyLecture1 30 of 40 enrolled30693
Fall 2013Thomas J. MurphyLecture1 40 of 40 enrolled20517
2012–13 2 entries
Credit-bearing sections of MGMT230, 2012–13
TermProfessorTypeCreditsEnrollmentCRN
Spring 2013Pilsik ChoiLecture1 21 of 40 enrolled30693
Fall 2012Pilsik ChoiLecture1 29 of 40 enrolled20517
2011–12 2 entries
Credit-bearing sections of MGMT230, 2011–12
TermProfessorTypeCreditsEnrollmentCRN
Spring 2012Pilsik ChoiLecture1 19 of 40 enrolled30693
Fall 2011Pilsik ChoiLecture1 31 of 40 enrolled20517
2010–11 2 entries
Credit-bearing sections of MGMT230, 2010–11
TermProfessorTypeCreditsEnrollmentCRN
Spring 2011Pilsik ChoiLecture1 22 of 40 enrolled39043
Fall 2010Pilsik ChoiLecture1 38 of 40 enrolled27565
2009–10 2 entries
Credit-bearing sections of MGMT230, 2009–10
TermProfessorTypeCreditsEnrollmentCRN
Spring 2010Pilsik ChoiLecture1 26 of 40 enrolled33695
Fall 2009Kenneth PreissLecture1 27 of 40 enrolled20466
2008–09 2 entries
Credit-bearing sections of MGMT230, 2008–09
TermProfessorTypeCreditsEnrollmentCRN
Spring 2009Kenneth PreissLecture1 32 of 40 enrolled33695
Fall 2008Pilsik ChoiLecture1 27 of 30 enrolled20466
2007–08 2 entries
Credit-bearing sections of MGMT230, 2007–08
TermProfessorTypeCreditsEnrollmentCRN
Spring 2008Pilsik ChoiLecture1 32 of 40 enrolled33695
Fall 2007Pilsik ChoiLecture1 32 of 30 enrolled20466
2006–07 2 entries
Credit-bearing sections of MGMT230, 2006–07
TermProfessorTypeCreditsEnrollmentCRN
Spring 2007Pilsik ChoiLecture1 40 of 40 enrolled33695
Fall 2006Pilsik ChoiLecture1 32 of 30 enrolled20466
2005–06 2 entries
Credit-bearing sections of MGMT230, 2005–06
TermProfessorTypeCreditsEnrollmentCRN
Spring 2006Pilsik ChoiLecture1 25 of 40 enrolled33695
Fall 2005Pilsik ChoiLecture1 14 of 30 enrolled20466
2004–05 2 entries
Credit-bearing sections of MGMT230, 2004–05
TermProfessorTypeCreditsEnrollmentCRN
Spring 2005Irene T. HouleLecture1 25 of 40 enrolled30125
Fall 2004Irene T. HouleLecture1 22 of 30 enrolled20466
2003–04 2 entries
Credit-bearing sections of MGMT230, 2003–04
TermProfessorTypeCreditsEnrollmentCRN
Spring 2004Irene T. HouleLecture1 26 of 40 enrolled30125
Fall 2003Irene T. HouleLecture1 21 of 30 enrolled20466
2002–03 2 entries
Credit-bearing sections of MGMT230, 2002–03
TermProfessorTypeCreditsEnrollmentCRN
Spring 2003Irene T. HouleLecture1 12 of 40 enrolled30482
Fall 2002Carlos RodriguezLecture1 13 of 30 enrolled24653
2001–02 2 entries
Credit-bearing sections of MGMT230, 2001–02
TermProfessorTypeCreditsEnrollmentCRN
Spring 2002Irene T. HouleLecture1 28 of 40 enrolled30482
Fall 2001Carlos RodriguezLecture1 27 of 30 enrolled24653
2000–01 2 entries
Credit-bearing sections of MGMT230, 2000–01
TermProfessorTypeCreditsEnrollmentCRN
Spring 2001Keith CoulterLecture1 25 of 30 enrolled30482
Fall 2000Keith CoulterLecture1 35 of 30 enrolled24653
1999–00 1 entry
Credit-bearing sections of MGMT230, 1999–00
TermProfessorTypeCreditsEnrollmentCRN
Spring 2000Christian J. DelaunayLecture1 46 of 40 enrolled30482
1998–99 1 entry
Credit-bearing sections of MGMT230, 1998–99
TermProfessorTypeCreditsEnrollmentCRN
Spring 1999Keith CoulterLecture1 44 of 40 enrolled30482
1997–98 1 entry
Credit-bearing sections of MGMT230, 1997–98
TermProfessorTypeCreditsEnrollmentCRN
Spring 1998John H. FriarLecture1 49 of 40 enrolled30482
1996–97 1 entry
Credit-bearing sections of MGMT230, 1996–97
TermProfessorTypeCreditsEnrollmentCRN
Spring 1997John H. FriarLecture1 31 of 40 enrolled30482
1995–96 1 entry
Credit-bearing sections of MGMT230, 1995–96
TermProfessorTypeCreditsEnrollmentCRN
Spring 1996John H. FriarLecture1 34 of 40 enrolled30482